Apps

News App

The News App ad units provides advertisers with branding opportunities on both iOs (iPad, iPhone) and Android devices. Available units include:

For iPad, a Landing Page Unit (320x50) and Story Page Unit (300x250)

For iPhone and Android, a Landing and Story Page Unit (320x50)

Both the Landing Page Unit and the Story Page Unit may click through to the sponsor's website.

iPad Landing Page Unit
iPad Story Page Unit
Phone Landing & Story Page Unit

Please allow three business days for testing and review.
Asset Dimensions File Size Audio/ Video 3rd Party 1x1
Initial Secondary
iPad
Landing Page Unit
png, jpg, gif
320x50 10K Polite download: N/A
User-initiated: N/A
N N
Story Page Unit
png, jpg, gif
300x250 40K Polite download: N/A
User-initiated: N/A
N N
iPhone/Android
Landing and Story Page Unit
png, jpg, gif
320x50 10K Polite download: N/A
User-initiated: N/A
N N

  • Ads are static, cannot expand or contain rich media
  • Landing Page Unit and Story Page Unit: Does allow click through

The 320x50 ad unit must be served in-house.

For 320x50 ads served in-house, impression (1x1) and click command tracking from third party vendors is accepted on a case-by-case basis.

  • Site reserves the right of final approval on creative assets.
  • All ad content must comply with The Walt Disney Company's "WDIG Ad Guidelines".
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content.
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border.
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit.
  • Ad units must have a linking URL that resolves to an active page.
  • Placeholder or non-final ad content will not be considered as "proxies" for final creative.
  • For third party served creative, only MRAID tags will be accepted.
  • Rectangle (300x250) ads must have a z-index set to below 10,000.