Overview

The Full Screen Video ad provides guests with the capability to launch a video element playing within an IAB ad unit into a full screen experience. Full screen capability is initiated by clicking on a standard display ad unit.  Closing the full screen experience must return guest to the page they were viewing previous to full screen initiation. This feature can be applied to both in-page and expandable rich media ad units.  Full Screen Video must be 3rd party served.

Availability

Example

Ad Specifications

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
Rectangle
gif, jpg, png
300x250 100K Polite download: 500K
User-initiated: 2MB
Y Y
Rectangle
gif, jpg, png
300x600 150K Polite download: 500K
User-initiated: 2MB
Y Y

Full Screen overlay may fill guest’s screen, overlay dimensions to be agreed upon by client and publisher.

Controls

  • Expand: Must be user-initiated
  • Expand: Panels must close in same method as expanded and include a close button
    • Expand on mouse-over must collapse on mouse-off
    • Expand on-click must collapse on-click
  • Full Screen: Full Screen overlay must be user initiated on-click
  • Audio: Must be user-initiated on click and include a “Mute” button
  • Video: May be user-initiated or auto-play; if auto-play video cannot exceed 30 seconds
  • Video: Must include “Play” and “Stop” buttons

Additional Details

  • IMPORTANT: Any expand or floating creative must break out of i-Frames
  • Full Screen overlay may fill guest’s screen, overlay dimensions not specified
  • Close button on Full Screen must be at least 90×70 pixels
  • Closure of Full Screen must return guest to the page they were on previous to initiation
  • Site reserves right of final approval on creative assets

Flash Guidelines

  • Flash SWF file needs to be exported as version 10.0 or below.
  • Hard coded URLs are not allowed
  • A default GIF will be served to browsers that do not have a compatible Flash Plug-In.
  • Frame Rate: 18 frames per second.
  • Third party served Flash ads must be have a wmode set to “opaque” in their object/embed code.
  • All creatives must be designed with a solid background color to avoid unwanted color conflicts with the displaying page.

ClickTags: ActionScript 2

Click-through functions must use the “Get URL” command. The action script code needed for the button layer in your Flash file should look exactly as it is below. Do not insert your URL where the “http:” is below.

on (release) {
  if (_level0.clicktag.substr(0,5) == "http:") {
    getURL(_level0.clicktag, "_blank");
  }
}

ClickTags: ActionScript 3

  • Site reserves the right of final approval on creative assets.
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content.
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border.
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit.
  • Ad units must have a linking URL that resolves to an active page.
  • All Flash and third party creative must open a new window.
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative.
  • ABC OTV’s ad server, FreeWheel, is IAB compliantSAS-70 certified, and Media Rating Council (MRC) accredited.

General Guidelines

The action script for the button layer in your Flash file should look exactly as it is below. Do not insert your URL where the “http:” is below.

myButton.addEventListener(MouseEvent.CLICK, function():void {
     if (root.loaderInfo.parameters.clicktag.substr(0,5)=="http:") {
       navigateToURL(new URLRequest(root.loaderInfo.parameters.clicktag), "_blank");
     }
   }
 );