Rich Media

Adhesion

The Adhesion unit is a custom ad unit which will be anchored to the bottom of the user's browser window. The Adhesion has the option of being either an expand unit, or a standard display unit. As an expand unit, the ad will auto-expand on the first view and stay open for 8 seconds; it will be a user-initiated expand thereafter.

If all creative sizes are provided, the ad will run across all break-points - from desktop down to mobile phone, with a consistent experience across all devices.

Adhesion
Adhesion - Expanded

Please allow seven business days for testing and review.
Asset Dimensions File Size Audio/ Video 3rd Party 1x1
Initial Secondary
Large Adhesion
gif, jpg, png, swf
970x90 100K Polite download: N/A
User-initiated: N/A
N Y
970x250* 150K Polite download: N/A
User-initiated: N/A
N Y
Medium Adhesion
gif, jpg, png, swf
728x90 100K Polite download: N/A
User-initiated: N/A
N Y
728x200* 100K Polite download: N/A
User-initiated: N/A
N Y
Small Adhesion
gif, jpg, png
320x50 40K Polite download: N/A
User-initiated: N/A
N Y
320x200* 60K Polite download: N/A
User-initiated: N/A
N Y

* The expand is optional; if not provided, the Adhesion will be a standard display ad that is anchored to the bottom of the browser window.


  • Will auto-expand for 8 seconds, once per user/browser per day.
  • Subsequent expands must be user-initiated on click
  • A close button will be present at all times to allow the site visitor full control over the ad experience.
  • Please do not include a close or expand button. The top-left 35x35 pixel area will be overlaid by the expand/close button via the ad template, please do not include these button within creative.
  • All expand/collapse functionality is controlled by the site through ad template
  • The Adhesion must be served in-house
  • For Flash creative, a backup image must be provided
  • Site reserves right of final approval on creative assets
  • Capping: Applied by in-house
  • The Adhesion must be served in-house
Hardcoded URLs are not allowed.