Rich Media

Expandable

Expandable banners provide a user-initiated panel to extend the ad beyond standard unit ad dimensions. The expanded panel allows extra space for guests to interact with the advertiser's message without leaving the page. Panel expansion direction in relation to the creative will be based on site's requirements and where the ad units are positioned on the page.

The expand may be initiated on roll-over or on-click. Whichever method is used, the same method must be used for closing the expand panel in order to maintain a consistent guest experience. The expanded ad unit must include a close button.

Expandable ads approved for the following ad sizes:

  • 728x90
  • 970x90
  • 300x250
  • 300x600

Expandable 300x250

Please allow three business days for testing and review.
Leaderboard
Required Assets* Dimensions File Size Audio/ Video 3rd Party 1x1
Initial Secondary
Super Leaderboard
gif, jpg, png, swf
970x90, expands up to 970x315 150K Polite download: 500K
User-initiated: 2MB
Y Y
Leaderboard
gif, jpg, png, swf
728x90, expands up to 728x315 100K Polite download: 500K
User-initiated: 2MB
Y Y
Small Leaderboard
gif, jpg, png
320x50 expands up to 320x200 40K Polite download: N/A
User-initiated: N/A
N Y
Rectangle
Required Assets* Dimensions File Size Audio/ Video 3rd Party 1x1
  Initial Secondary
Rectangle
gif, jpg, png, swf
300x250, expands left to 500x250 100K Polite download: 500K
User-initiated: 2MB
Y Y
Half Page
Required Assets* Dimensions File Size Audio/ Video 3rd Party 1x1
  Initial Secondary
HalfPage
gif, jpg, png, swf
300x600, expands left to 500x600 150K Polite download: 500K
User-initiated: 2MB
Y Y
Rectangle
gif, jpg, png, swf
300x250, expands left to 500x250 100K Polite download: 500K
User-initiated: 2MB
Y Y

*All assets are required for display across various screen sizes and devices.

  • IMPORTANT: A non-expanding ad experience must be provided for small screens where the expand panel will not be visible, such as smartphones.
  • IMPORTANT: Any expand or floating creative must break out of i-Frames
  • A default experience must be provided for non-compliant browsers
  • Site reserves right of final approval on creative assets

These ad units must be served by an accepted third party vendor:


All new vendors require 10 days lead time for testing and review.

Hardcoded URLs are not allowed.