Rich Media

Filmstrip (IAB Rising Star)

The Filmstrip is an IAB Rising Stars ad unit. It is a 300x3000 canvas, viewable through a 300x600 ad space. The Filmstrip allows for a highly interactive ad experience, with five 300x600 interactive modules that scroll through the unit vertically. The ad space can allow for photo galleries, video, mini-games, and other integrated interactive apps.

For complete details and examples, please visit the IAB's website.


Please allow seven business days for testing and review.
Asset Dimensions File Size Audio/ Video 3rd Party 1x1
Initial Secondary
gif, jpg, png, swf
300x600* 100K Polite download: 500k
User-initiated: 2.2 MB

*The Filmstrip is a 300x3000 canvas viewed through a 300x600 ad space.

  • For full specs and style guidelines, please see the IAB's website.
  • For Flash creative, a backup image must be provided
  • Site reserves right of final approval on creative assets

The Filmstrip cannot be served in-house.

This ad unit must be served by an accepted third party vendor:

All new vendors require 10 days lead time for testing and review.