Overview

The Billboard is one of the IAB’s Rising Stars ad units. It is a 970×250 unit which can be closed and then re-expanded by the user. The Billboard provides a large branded opportunity on the ABC.com homepage.

When served by a third party vendor, the Billboard can accommodate video and other interactive elements, providing a rich advertising experience.

Accepted On

Availability

Example

Ad Specifications

Please allow five business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
Billboard
gif, jpg, png, swf
970x250 50K Polite download: 1MB
User-initiated: 2MB
Y Y

Controls

  • Must include a “Close” button in the upper/right corner
  • Must include a “Show Ad” button when the ad is in the closed state
  • Please see IAB’s Billboard style guide: http://www.iab.net/media/file/IAB_Billboard_Style_Guide.pdf
  • Audio: Must be user-initiated on click and include a “Mute” button
  • Video: May be user-initiated or auto-play; if auto-play video cannot exceed 30 seconds
  • Video: Must include “Play” and “Stop” buttons

Additional Details

  • A default experience must be provided for non-compliant browsers
  • Site reserves right of final approval on creative assets

Flash Guidelines

  • Flash FLA files must be included with a SWF file upon request, and must be in version 5.0 or below
  • Flash SWF file needs to be exported as version 10.0 or below
  • Hard coded URLs are not allowed
  • A default GIF will be served to browsers that do not have a compatible Flash Plug-In
  • Frame Rate: 18 frames per second
  • Third party served Flash ads must be have a wmode set to “opaque” in their object/embed code
  • All creatives must be designed with a solid background color to avoid unwanted color conflicts with the displaying page

General Guidelines

  • Site reserves the right of final approval on creative assets
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit
  • Ad units must have a linking URL that resolves to an active page
  • All Flash and third party creative must open a new window
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative