Overview

The Filmstrip is a unique ad opportunity that allows the advertiser to have five different panels that can rotate within a single ad unit. This format allows the guest to interact with and explore in depth content not available with other formats.

Accepted On

Availability

Example

Ad Specifications

Please allow five business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
Filmstrip panels
gif, jpg, png, swf
300x600 100K Polite download: 500K 
User-initiated: 2MB
Y N

Controls

  • Audio: Must be user-initiated on click and include a “Mute” button
  • Video: May be user-initiated or auto-play; if auto-play video cannot exceed 30 seconds
  • Video: Must include “Play” and “Stop” buttons

Additional Details

  • Each filmstrip contains five 300×600 panels
  • A default experience must be provided for non-compliant browsers
  • Site reserves right of final approval on creative assets

Flash Guidelines

  • Flash FLA files must be included with a SWF file upon request, and must be in version 5.0 or below
  • Flash SWF file needs to be exported as version 10.0 or below
  • Hard coded URLs are not allowed
  • A default GIF will be served to browsers that do not have a compatible Flash Plug-In
  • Frame Rate: 18 frames per second
  • Third party served Flash ads must be have a wmode set to “opaque” in their object/embed code
  • All creatives must be designed with a solid background color to avoid unwanted color conflicts with the displaying page

ClickTags: ActionScript 2

Click-through functions must use the “Get URL” command. The action script code needed for the button layer in your Flash file should look exactly as it is below. Do not insert your URL where the “http:” is below.

on (release) {
   if (_level0.clicktag.substr(0,5) == "http:") {
     getURL(_level0.clicktag, "_blank");
   }
 }

ClickTags: ActionScript 3

The action script for the button layer in your Flash file should look exactly as it is below. Do not insert your URL where the “http:” is below.

myButton.addEventListener(MouseEvent.CLICK, function():void {
  if (root.loaderInfo.parameters.clicktag.substr(0,5)=="http:") {
    navigateToURL(new URLRequest(root.loaderInfo.parameters.clicktag), "_blank");
  }
});

General Guidelines

  • Site reserves the right of final approval on creative assets
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit
  • Ad units must have a linking URL that resolves to an active page
  • All Flash and third party creative must open a new window
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative