Overview

The Homepage Roadblock opportunity for ABC.com is offered in three sponsorship tiers. Each tier is outlined on the following spec tabs.

Ad opportunities include:

  • Thin Banner Expandable or Billboard 970×250: Located below the main slideshow feature, the 970×66 ad unit expands upwards to 970×418, covering the slideshow content. Ad unit either auto-expands for eight seconds or expand is user-initiated on-click. Ad functionality is determined by sponsorship tier. The Billboard 970×250 unit is an IAB Rising Stars ad unit which may contain interactivity, including video.
  • Rectangle or Half Page Ad: In-Page ad units serves through the same ad location on the page, advertiser may provide either a 300×250 or 300×600 for this placement

Accepted On

Availability

Example

Ad Specifications: Tier 1

Please allow five business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
Thin Banner Expandable
gif, jpg, png, swf
970x66
Resolved Thin Banner
40K Polite download: N/A
User-initiated: N/A
N Y
Thin Banner Expandable
gif, jpg, png, swf
970x418
Auto Expand
60K Polite download: 250K
User-initiated: 250K
Y Y
Thin Banner Expandable
gif, jpg, png, swf
970x418
User-initiated expand
60K Polite download: N/A
User-initiated: 2MB
Y Y
Rectangle
or
Half Page Ad
gif, jpg, png, swf
300x250
or
300x600
40K Polite download: 500K
User-initiated: 2MB
Y Y

Controls: Tier 1

  • Thin Banner: May auto-expand for 8 seconds, must collapse on 9th second
  • Thin Banner: Auto-expand capped at 1x per user/day
  • Thin Banner: Subsequent expands must be user-initiated on click
  • Thin Banner: A close button must be present at all times to allow the site visitor full control over the ad experience
  • Audio: Must be user-initiated on click and include a “Mute” button
  • Video: May be user-initiated or auto-play; if auto-play video cannot exceed 30 seconds
  • Video: Must include “Play” and “Stop” buttons

Additional Details: Tier 1

  • For ads served in-house:
    • Polite download file allowance does not apply to creative served in-house
    • The top-right 35×35 pixel area will be overlaid by the expand/close button via the ad template
    • Expand/collapse functionality is controlled by the site through ad template
  • The 300×250 and 300×600 serve to the same ad location, advertiser must select which unit to provide for the sponsorship
  • A default experience must be provided for non-compliant browsers
  • Site reserves right of final approval on creative assets

Ad Specifications: Tier 2

Please allow five business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
Billboard
gif, jpg, png, swf
970x250 50K Polite download: 1MB
User-initiated: 2MB
Y Y
Rectangle
or
Half Page Ad
gif, jpg, png, swf
300x250
or
300x600
40K Polite download: 500K
User-initiated: 2MB
Y Y

Controls: Tier 2

  • Billboard: Must include a “Close” button in the upper/right corner
  • Billboard: Must include a “Show Ad” button when the ad is in the closed state
  • Billboard: Please see IAB’s Billboard style guide: http://www.iab.net/media/file/IAB_Billboard_Style_Guide.pdf
  • Audio: Must be user-initiated on click and include a “Mute” button
  • Video: May be user-initiated or auto-play; if auto-play video cannot exceed 30 seconds
  • Video: Must include “Play” and “Stop” buttons

Additional Details: Tier 2

  • For ads served in-house:
    • Polite download file allowance does not apply to creative served in-house
    • The top-right 100×30 pixel area will be overlaid by the expand/close button via the ad template
    • Expand/collapse functionality is controlled by the site through ad template
  • The 300×250 and 300×600 serve to the same ad location, advertiser must select which unit to provide for the sponsorship
  • A default experience must be provided for non-compliant browsers
  • Site reserves right of final approval on creative assets

Ad Specifications: Tier 3

Please allow five business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
Rectangle
or
Half Page Ad
gif, jpg, png, swf
300x250
or
300x600
40K Polite download: 500K
User-initiated: 2MB
Y Y

Flash Guidelines

  • Flash FLA files must be included with a SWF file upon request, and must be in version 5.0 or below
  • Flash SWF file needs to be exported as version 10.0 or below
  • Hard coded URLs are not allowed
  • A default GIF will be served to browsers that do not have a compatible Flash Plug-In
  • Frame Rate: 18 frames per second
  • Third party served Flash ads must be have a wmode set to “opaque” in their object/embed code
  • All creatives must be designed with a solid background color to avoid unwanted color conflicts with the displaying page

ClickTags: ActionScript 2

Click-through functions must use the “Get URL” command. The action script code needed for the button layer in your Flash file should look exactly as it is below. Do not insert your URL where the “http:” is below.

on (release) {
  if (_level0.clicktag.substr(0,5) == "http:") {
    getURL(_level0.clicktag, "_blank");   
  }
}

ClickTags: ActionScript 3

The action script for the button layer in your Flash file should look exactly as it is below. Do not insert your URL where the “http:” is below.

myButton.addEventListener(MouseEvent.CLICK, function():void {
  if (root.loaderInfo.parameters.clicktag.substr(0,5)=="http:") {
    navigateToURL(new URLRequest(root.loaderInfo.parameters.clicktag), "_blank");
  }
});

General Guidelines

  • Site reserves the right of final approval on creative assets
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit
  • Ad units must have a linking URL that resolves to an active page
  • All Flash and third party creative must open a new window
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative