Overview

The OPA Pushdown auto-expands, pushing down the page content immediately upon page load. This ad allows a large space to communicate the advertiser’s message without covering site content. The auto-pushdown/ad expansion is limited to eight seconds and automatically retracts on the ninth second, allowing the page to roll-up. The guest may initiate re-expansion of the ad unit for further interaction.

Accepted On

Availability

Example

Ad Specifications

Please allow five business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
OPA Pushdown
gif, jpg, png, swf
970x66
Resolved Pencil
40K * Polite download: N/A
User-initiated: N/A
N Y
OPA Pushdown
gif, jpg, png, swf
970x418
Auto Expand Pushdown
60K * Polite download: 250K
User-initiated: 250K
Y Y
OPA Pushdown
gif, jpg, png, swf
970x418
User-initiated Pushdown
60K* Polite download: N/A
User-initiated: 2MB
Y Y

* The total combined weight of all three OPA Pushdown units is 160K. That file weight can be allocated across the three units as needed, as long as they do not total more than 160K.

Controls

  • Pushdown: May auto-expand for 8 seconds, must collapse on 9th second
  • Pushdown: Subsequent expands must be user-initiated on-click
  • Pushdown: A close button must be present at all times to allow the site visitor full control over the ad experience
  • Audio: Must be user-initiated on click and include a “Mute” button
  • Video: May be user-initiated or auto-play; if auto-play video cannot exceed 30 seconds
  • Video: Must include “Play” and “Stop” buttons

Additional Details

  • For ads served in-house:
    • Polite download file allowance does not apply to creative served in-house
    • The top-right 35×35 pixel area will be overlaid by the expand/close button via the ad template
    • Expand/collapse functionality is controlled by the site through ad template
  • Pushdown panels (auto-expand and user-initiated) may be the same creative and do not need to be separate assets
  • 970×66 backup non-expanding strip required
  • A default experience must be provided for non-compliant browsers
  • Site reserves right of final approval on creative assets
  • Capping: Applied by ad server (in-house or third party), auto pushdown capped at once per user per day
  • Auto expand 3rd party OPA pushdown that includes a user-initiated video player, must have a mechanism in place to prevent the auto-expand from auto-closing after the user has clicked to watch the video
  • Auto expand In-House OPA pushdown that includes a user-initiated video player, a mechanism to prevent the auto-expand from auto-closing after the user has clicked to watch the video must be included
    • When a user clicks “play” in the auto-expand creative, the following JavaScript function must be called from the Flash creative to disable the auto-close timer: cancelAutoClose()

Flash Guidelines

  • Flash FLA files must be included with a SWF file upon request, and must be in version 5.0 or below
  • Flash SWF file needs to be exported as version 10.0 or below
  • Hard coded URLs are not allowed
  • A default GIF will be served to browsers that do not have a compatible Flash Plug-In
  • Frame Rate: 18 frames per second
  • Third party served Flash ads must be have a wmode set to “opaque” in their object/embed code
  • All creatives must be designed with a solid background color to avoid unwanted color conflicts with the displaying page

ClickTags: ActionScript 2

Click-through functions must use the “Get URL” command. The action script code needed for the button layer in your Flash file should look exactly as it is below. Do not insert your URL where the “http:” is below.

on (release) {
  if (_level0.clicktag.substr(0,5) == "http:") {
    getURL(_level0.clicktag, "_blank");   
  }
}

ClickTags: ActionScript 3

The action script for the button layer in your Flash file should look exactly as it is below. Do not insert your URL where the “http:” is below.

myButton.addEventListener(MouseEvent.CLICK, function():void {
  if (root.loaderInfo.parameters.clicktag.substr(0,5)=="http:") {     
    navigateToURL(new URLRequest(root.loaderInfo.parameters.clicktag), "_blank");
  }
});

General Guidelines

  • Site reserves the right of final approval on creative assets
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit
  • Ad units must have a linking URL that resolves to an active page
  • All Flash and third party creative must open a new window
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative