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Dimensions: |
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300x250, auto expands to 995x575
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File Size: |
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40K or less, Flash |
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40K or less, Gif/JPG
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Polite download file size:
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- Initial download: 40k |
| - Secondary user-initiated: 500K |
- Secondary auto-play: 500k; auto loading additional files must use Polite technology ("What is Polite Download").
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Expand Dimensions/Positioning: |
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| Ad Size |
Panel Size |
Full Expand Size |
Alt Image Max File Size |
Initial Download File Size |
Max # of Panels |
Max Weight Per Panel |
Secondary (Polite) Download File Size |
Panel Expansion Direction |
| 300x250 |
995x575 |
995x575 |
40K |
40k |
2 |
50k |
User-initiated: 500K
Auto-play: 500K |
Left and below 300x250 |
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Audio: |
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Accepted: Yes. |
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Must be user-initiated, on click. |
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Must include a "Mute" button (at least 25x25 pixels, and clearly visible).
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Video: |
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Accepted: No.
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Controls: |
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Auto-expand on page load for eight seconds, on ninth second ad must retract to 300x250 ad space |
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Auto-expand is limited to 1x per user per day |
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Subsequent expands must be user-initiated, on-click
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Accepted File Types: |
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Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).
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Looping: |
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Accepted: Yes, no limit.
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Lead Time: |
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Allow seven business days for testing and review.
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Third Party Ad Serving Requirements: |
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Accepted, via Unicast. Fourth Party Serving not accepted.
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Alt Text: |
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30 characters max
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Additional Details: |
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Default experience must be provided for non-compliant browsers. |
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All content of creative must be contained within ad space, no floating elements allowed. |
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At this time ad execution can only be served via Unicast.
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Deliverables: |
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FLAs (for Unicast elements to be implemented) |
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SWFs (for Unicast to ensure the re-exported FLAs match original files) |
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Fonts (for Unicast to have the same fonts used by developer so there are no variations in text) |
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300x250 Back up image |
