Rich Media

Pencil Expand

The Pencil Expand unit auto-expands, pushing down the page content immediately upon page load. This ad allows a large space to communicate the advertiser's message without covering site content. The auto-pushdown/ad expansion is limited to five seconds and automatically retracts on the sixth second, allowing the page to roll-up. The guest may initiate re-expansion of the ad unit for further interaction.

Pencil Expand

Please allow three business days for testing and review.
Asset Dimensions File Size Audio/ Video 3rd Party 1x1
Initial Secondary
Pencil Expand
gif, jpg, png, swf
Expanded Pencil
60K Polite download: 250K
User-initiated: 250K
Resolved Pencil
40K Polite download: N/A
User-initiated: N/A

  • IMPORTANT: Any expand or floating creative must break out of i-Frames
  • Pencil Expand: May auto-expand for 5 seconds, must collapse on 6th second
  • Pencil Expand: Subsequent expands must be user-initiated on-click
  • Pencil Expand: A close button must be present at all times to allow the site visitor full control over the ad experience
    • For in-house served ads, please do not include button, it will be added via the ad template

  • For third party served creative, only JavaScript tags will be accepted; Iframe tags are not accepted
  • For ads served in-house:
    • Polite download file allowance does not apply to creative served in-house
    • The top-right 30x30 pixel area will be overlaid by the expand/close button via the ad template, please do not include these button within creative
    • Expand/collapse functionality is controlled by the site through ad template
  • 952x66 backup non-expanding strip required
  • A default experience must be provided for non-compliant browsers
  • Site reserves right of final approval on creative assets
  • Capping: Applied by ad server (in-house or third party), auto pushdown capped at once per user per day

This ad unit may be served in-house or by an accepted third party vendor:

Hardcoded URLs are not allowed.