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970x418 (full expand size) |
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970x66 Strip (non-expanding and back-up file required)
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970x418 Strip Expand
 - 60K or less, Flash
- 60K or less, Gif/JPG |
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970x66 back-up Strip
- 40K or less, Flash
- 40K or less, Gif/JPG
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Must be user-initiated, on click |
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Must include a "Mute" button
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Note: Audio initiation must be its own action, if user 'clicks to expand' ad there must be a second control to initiate audio
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Expand must include a "Close" button (vendor served assets only, does not apply to site-served assets - see additional details below) |
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Re-Expansion of 970x66 must be user-initiated, on-click |
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Expand must close same way as expanded, if opened on "mouse-over" must close on "mouse-out" event
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Gif, Animated Gif, JPG, Flash (see General Flash Guidelines)
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Allow five business days for testing and review
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Accepted: No - ad must be locally served by Disney Interactive Media Group
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Site-served assets
- The top-right 35x35 pixel area should not have text, buttons, or graphics. The area will be overlaid by the expand/close button
- Expand/collapse functionality is controlled by the site.
- 970x66 backup non-expanding strip required
- Auto expand experience is limited to 8 seconds - on 9th second ad must 'retract'
- Intro panel (auto-expand) is capped at once per user per day, any additional expands will be user initiated.
- Intro 970x418 may contain an "FSCommand" at the end of its timeline so that the animation does not get cut off. In order to set this up, the main timeline must be continuous (rather than contained on inner movie symbols), and the last frame must contain the following code:
FSCommand("close","true");
stop();
- To avoid creative revisions, this FSCommand call should be called after no longer than 8 seconds. The "stop()" command assures that the file does not loop, continually calling the FSCommand.
- If an FSCommand is not build into the Intro 970x418, a JavaScript timer will be used and due to the nature of JavaScript and webpage loading, we cannot ensure that the end of the animation will not be cut off. |
