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THIRD PARTY RICH MEDIA ADS: ATLAS IN-PAGE    


    Dimensions:
728x90, 300x250, 160x600

    File Size:
40K or less, Flash
40K or less, Gif/JPG
Polite download file size:
- Initial download: 40k
- Secondary user-initiated: 2MB
- Secondary auto-play: 500k; auto loading additional files must use Polite technology ("What is Polite Download").

    Audio:
Accepted: Yes.
Must be user-initiated, on click.
Must include a "Mute" button.

    Video:
Accepted: Yes.
May be user-initiated or auto-play; if auto-play video can not exceed 30 seconds.
Video must include "Play", "Pause", "Stop", and "Mute" buttons.

    Accepted File Types:
Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).

    Lead Time:
Allow five business days for testing and review.

    Third Party Ad Serving Requirements:
Accepted, via Atlas. Fourth Party Serving not accepted.

    Alt Text:
30 characters max

    Additional Details:
Default experience must be provided for non-compliant browsers.