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Dimensions: |
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970x418 (full expand size) |
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970x66 Strip (non-expanding and back-up file required)
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File Size: |
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970x418 Strip Expand
- 60K or less, Flash
- 60K or less, Gif/JPG |
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970x66 back-up Strip
- 40K or less, Flash
- 40K or less, Gif/JPG |
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For Vendor served assets only, Polite download file sizes allowed:
- Initial download: 55K
- Secondary user-initiated: 250K
- Secondary auto-play: 250K; auto loading additional files must use Polite technology (see What is Polite Download)
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Audio: |
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Accepted: Yes |
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Must be user-initiated, on click |
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Must include a "Mute" button
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Note: Audio initiation must be its own action, if user 'clicks to expand' ad there must be a second control to initiate audio
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Video: |
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Accepted: No
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Controls: |
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Expand must include a "Close" button (vendor served assets only, does not apply to site-served assets - see additional details below) |
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Re-Expansion of 970x66 must be user-initiated, on-click |
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Expand must close same way as expanded, if opened on "mouse-over" must close on "mouse-out" event
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Accepted File Types: |
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Gif, Animated Gif, JPG, Flash (see General Flash Guidelines)
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Looping: |
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Accepted: Yes, no limit
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Lead Time: |
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Allow five business days for testing and review
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Third Party Ad Serving Requirements: |
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Accepted, via Unicast. Fourth Party Serving not accepted.
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Alt Text: |
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30 characters max
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Additional Details: |
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970x66 backup non-expanding strip required |
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Auto expand experience is limited to 8 seconds - on 9th second ad must 'retract' |
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Intro panel (auto-expand) is capped at once per user per day (by third party), any additional expands will be user-initiated.
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