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THIRD PARTY RICH MEDIA ADS: Unicast OPA Pushdown
(only available on Homepage and Indexes)
   


    Dimensions:
970x418 (full expand size)
970x66 Strip (non-expanding and back-up file required)

    File Size:
970x418 Strip Expand
- 60K or less, Flash
- 60K or less, Gif/JPG
970x66 back-up Strip
- 40K or less, Flash
- 40K or less, Gif/JPG
For Vendor served assets only, Polite download file sizes allowed:
- Initial download: 55K
- Secondary user-initiated: 250K
- Secondary auto-play: 250K; auto loading additional files must use Polite technology (see What is Polite Download)

    Audio:
Accepted: Yes
Must be user-initiated, on click
Must include a "Mute" button
Note: Audio initiation must be its own action, if user 'clicks to expand' ad there must be a second control to initiate audio

    Video:
Accepted: No

    Controls:
Expand must include a "Close" button (vendor served assets only, does not apply to site-served assets - see additional details below)
Re-Expansion of 970x66 must be user-initiated, on-click
Expand must close same way as expanded, if opened on "mouse-over" must close on "mouse-out" event

    Accepted File Types:
Gif, Animated Gif, JPG, Flash (see General Flash Guidelines)

    Looping:
Accepted: Yes, no limit

    Lead Time:
Allow five business days for testing and review

    Third Party Ad Serving Requirements:
Accepted, via Unicast. Fourth Party Serving not accepted.

    Alt Text:
30 characters max

    Additional Details:
970x66 backup non-expanding strip required
Auto expand experience is limited to 8 seconds - on 9th second ad must 'retract'
Intro panel (auto-expand) is capped at once per user per day (by third party), any additional expands will be user-initiated.