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IN-HOUSE RICH MEDIA ADS: HOMEPAGE SURROUND    


STANDARD    

    Dimensions:
300x250
    File Size:
40K or less, Flash
40K or less, Gif/JPG
For Vendor served assets only, Polite download file sizes allowed:
- Initial download: 40k
- Secondary user-initiated: 500k
- Secondary Auto-load: 500k; auto loading additional files must use Polite technology ("What is Polite Download").
    Audio:
Accepted: Yes.
Must be user-initiated, on click.
Must include a "Mute" button.
    Video:
Accepted: No
    Accepted File Types:
Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).
    Looping:
Accepted: Yes (limited to 20 seconds and no more than three loops of animation)

    Lead Time:
Allow five business days for testing and review.
    Third Party Ad Serving Requirements:
Accepted (except expandable rich media)
    Alt Text:
30 characters max
    Additional Details:
Default experience must be provided for non-compliant browsers.
No expandable rich media allowed within 300x250
Looping is limited to 20 seconds, and no more than three loops of animation


TOP PANEL and EXPAND    

    Dimensions:
818x31 Strip (non-expanding and back-up file required)
818x275 (full expand size)

    File Size:
Expanded Panel
55K or less, Flash
55K or less, Gif/JPG
Top Panel
40K or less, Flash
40K or less, Gif/JPG
    Audio:
Accepted: Yes.
Must be user-initiated, on click.
Must include a "Mute" button.
Note: Audio initiation must be its own action to initiate audio.
    Video:
Accepted: No.
    Controls:
Auto expand experience is limited to 5 seconds – on 6th second ad must ‘retract’
Auto expansion once per user/day
Re-expansion of expand panel must be user initiated on-click
    Accepted File Types:
Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).
    Looping:
Accepted: Yes (limited to 20 seconds and no more than three loops of animation)

    Lead Time:
Allow five business days for testing and review.
    Third Party Ad Serving Requirements:
Accepted: All ads must be locally served by Disney Interactive Media Group
    Alt Text:
30 characters max
    Additional Details - Site-served assets:
Looping is limited to 20 seconds, and no more than three loops of animation
The top-Right 30x30 pixel area should not have text, buttons, or graphics. The area will be overlaid by the expand/close button

BOTTOM PANEL    

    Dimensions:
818x31
    File Size:
40K or less, Flash
40K or less, Gif/JPG
    Audio:
Accepted: Yes
Must be user-initiated, on click.
Must include a "Mute" button
Note: Audio initiation must be its own action to initiate audio.
    Video:
Accepted: No.
    Accepted File Types:
Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).
    Looping:
Accepted: Yes (limited to 20 seconds and no more than three loops of animation)

    Lead Time:
Allow five business days for testing and review.
    Third Party Ad Serving Requirements:
Accepted: No - all ads must be locally served by Disney Interactive Media Group
    Alt Text:
30 characters max
    Additional Details:
Looping is limited to 20 seconds, and no more than three loops of animation