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780x30, expands to 780x412 (full expand size)
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Polite download file size:
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- Initial download: 40k |
| - Secondary user-initiated: 2MB |
- Secondary auto-play: 500k; auto loading additional files must use Polite technology ("What is Polite Download").
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| Ad Size | Panel Size |
Full Expand Size |
Alt Image Max File Size |
Initial Download File Size |
Secondary (Polite) Download File Size |
Panel Expansion Direction |
| 780x30 |
780x382 |
780x412 |
40K |
40k |
User-initiated: 2MB
Auto-play: 500k |
Below Banner |
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Must be user-initiated, on click. |
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Must include a "Mute" button (at least 25x25 pixels, and clearly visible).
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Expand panel must include a "Close" button.
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Re-expansion must be user initiated.
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Expand must close same way as expanded, if opened on "mouse-over" must close on "mouse-out" event.
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Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).
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Allow seven business days for testing and review.
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Accepted. Via specific Rich Media Vendors. Fourth Party Serving not accepted.
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Ad auto expands, auto expand experience is limited to 8 seconds – on 9th second ad must ‘retract’
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Auto Expand capped by vendor at once per user per day
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Default experience must be provided for non-compliant browsers.
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The top-Right 30x30 pixel area should not have text, buttons, or graphics. The area will be overlaid by the expand/close button.
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