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THIRD PARTY RICH MEDIA ADS: EYEBLASTER PEELBACK


    Dimensions:
Teaser: 200x200
Peelback: 500x500

    File Size:
100K or less, total for both Teaser and Peelback

    Duration:
Total of 30 seconds for Teaser to remain on the page

    Audio:
Accepted: Yes.
Must be user-initiated, on click.
Must include a "Mute" button (at least 25x25 pixels, and clearly visible).

    Video:
Accepted: Yes.
May be user-initiated or auto-play; if auto-play video can not exceed 30 seconds.
Video must include "Play", "Pause", "Stop", and "Mute" buttons.

    Controls:
Teaser and Peelback must include a "close" button.
Peelback must be expanded on-click

    Accepted File Types:
Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).

    Looping:
Accepted: Yes, no limit.

    Lead Time:
Allow seven business days for testing and review.

    Third Party Ad Serving Requirements:
Accepted, via Eyeblaster. Fourth Party Serving not accepted.

    Alt Text:
30 characters max

    Additional Details:
Each Peelback creative must be reviewed and approved by Disney Internet Group Production.
Ad must accommodate 800x600 monitor resolution (must not cause scrolling).