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THIRD PARTY RICH MEDIA ADS: UNICAST WALLPAPER VIA 300x250


300x250

    Dimensions:
300x250
    File Size:
40k or less, Flash
40k or less, Gif/JPG
Polite download file size:
- Initial download: 40k
- Secondary user-initiated: 2MB
- Secondary auto-play: 500k; auto loading additional files must use Polite technology ("What is Polite Download").
    Audio:
Accepted: Yes
Must be user-initiated, on click.
Must include a "Mute button" (at least 25x25 pixels, clearly visible).
    Video:
No
    Accepted File Types:
Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).
    Looping:
Accepted: Yes, no limit.
    Lead Time:
Allow 14 business days for testing and review.
    Third Party Ad Serving Requirements:
Accepted, via Unicast. Fourth Party Serving not accepted.
JavaScript tags required.
    Alt Text:
30 characters max.
    Additional Details:
Default experience must be provided for non-compliant browsers.


WALLPAPER

    Dimensions:
tiled image
or
minimum 1280x1440 and suggest edges are feathered so there isn't a hard edge for viewers with higher resolutions than 1280
    File Size:
80k or less, Gif/JPG
    Audio:
No
    Video:
No
    Accepted File Types:
Gif, JPG
    Looping:
No
    Lead Time:
Allow 14 business days for testing and review.
    Third Party Ad Serving Requirements:
Accepted, via Unicast. Fourth Party Serving not accepted.
JavaScript tags required.
    Alt Text:
No
    Additional Details:
Default experience must be provided for non-compliant browsers.
Wallpaper background can click thru
Wallpaper launches from 300x250 ad unit
We strongly advise against including copy in your creative