Overview

Disney serves standard ad units that are part of the IAB’s Universal Ad Package (728×90, 300×250). Standard ads are comprised of industry standard files (gif, jpg, png, swf). Disney.com also accepts a 970×90 ad unit in addition to the other standard ad sizes. These standard ads units are available across all sites and reach a broad audience.

Standard ads are accepted in the following sizes:

  • 728×90
  • 300×250
  • 970×90

Accepted On

Availability

Examples

Ad Specifications

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
970x90
gif, HTML5, jpg, png, swf
970x90 200k Polite download: N/A
User-initiated: N/A
N Y
Leaderboard
gif, HTML5, jpg, png, swf
728x90 40k Polite download: N/A
User-initiated: N/A
N Y
Rectangle 300x250 40k Polite download: N/A
User-initiated: N/A
N Y

General Guidelines

  • Site reserves the right of final approval on creative assets
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic
  • Creative must still meet size specifications with border
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit
  • Ad units must have a linking URL that resolves to an active page
  • All Flash and third party creative must open a new window
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative

Flash Guidelines

  • Flash SWF file needs to be exported as version 10.0 or below
  • Hard coded URLs are not allowed
  • A default GIF will be served to browsers that do not have a compatible Flash plug-in
  • Third party served Flash ads must be have a wmode set to “opaque” in their object/embed code
  • All creatives must be designed with a solid background color to avoid unwanted color conflicts with the displaying page
  • All Flash and third party creative must open a new window
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative

ClickTags: ActionScript 2

Click-through functions must use the “Get URL” command. The action script code needed for the button layer in your Flash file should look exactly as it is below. Do not insert your URL where the “http:” is below.

on(release) {
  if (_level0.clickTAG.substr(0,5) == "http:") {
    getURL(_level0.clickTAG, "_blank");
  }
}

ClickTags: ActionScript 3

Click-through functions must use the “Get URL” command. The action script code needed for the button layer in your Flash file should look exactly as it is below. Do not insert your URL where the “http:” is below.

myButton.addEventListener(MouseEvent.CLICK, function():void {
  if (root.loaderInfo.parameters.clickTAG.substr(0,5)=="http:") {
    navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTAG), "_blank");
  }
});