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Dimensions: |
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Floating portion: Up to 400x400, or any ratio equaling no more than 160,000 square pixels (533x300, 450x355, etc). |
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Resolving Unit: 728x90, 160x600, or 300x250
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File Size: |
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40K or less, Flash |
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40K or less, Gif/JPG
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Polite download file size:
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- Initial download: 40k |
| - Secondary user-initiated: 2MB |
- Secondary auto-play: 500k; auto loading additional files must use Polite technology ("What is Polite Download").
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Expand Dimensions/Positioning: |
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| Ad Size | Panel Size |
Full Expand Size |
Alt Image Max File Size |
Initial Download File Size |
Max # of Panels |
Max Weight Per Panel |
Secondary (Polite) Download File Size |
Panel Expansion Direction |
| 728x90 |
728x225 |
728x315 |
40K |
40k |
4 |
50k |
User-initiated: 2MB
Auto-play: 500k |
Below Banner |
| 160x600 |
240x600 |
400x600 |
40K |
40k |
4 |
50k |
User-initiated: 2MB
Auto-play: 500k |
Left of Banner |
| 300x250 |
200x250 |
500x250 |
40K |
40k |
4 |
50k |
User-initiated: 2MB
Auto-play: 500k |
Left of Banner |
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Audio: |
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Accepted: Yes. |
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Must be user-initiated, on click. |
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Must include a "Mute" button.
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Video: |
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Accepted: Yes. |
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May be user-initiated or auto-play; if auto-play video can not exceed 30 seconds. |
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Video must include "Play", "Pause", "Stop", and "Mute" buttons.
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Controls: |
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Expand must be user-initiated. |
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Floating portion must include a "Close" button. |
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Expand panels must close on a "mouse-out" event.
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Accepted File Types: |
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Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).
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Looping: |
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Accepted: No for floating portion |
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Accepted: Yes for standard IAB ad unit
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Lead Time: |
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Allow seven business days for testing and review.
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Third Party Ad Serving Requirements: |
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Accepted, via Eyeblaster. Fourth Party Serving not accepted.
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Alt Text: |
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30 characters max
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Additional Details: |
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Floating ad resolves to a standard ad unit, which is expandable. |
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Audio, Video or Flash must be reviewed and approved by Walt Disney Internet Group. |
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Ad must accommodate 800x600 monitor resolution (must not cause scrolling). |
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Expand Banners may not run on the Disney Princess site. |
