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Dimensions: |
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Intro Portion up to 400x400, or any ratio equaling no more than 160,000 square pixels (533x300, 450x355, etc) |
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Resolving Unit: 728x90, 160x600, 300x250 must be ad standard IAB ad unit
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File Size: |
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100K or less, total of both Intro and Reminder portions |
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Floating Portion: 100K or less |
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Resolving Unit: 40K or less, Flash; 40K or less, Gif/JPG |
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Polite download file size:
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- Initial download: 40k |
| - Secondary user-initiated: 2MB |
- Secondary auto-play: 500k; auto loading additional files must use Polite technology ("What is Polite Download").
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Duration: |
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Floating Portion: Total of 20 second max
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Audio: |
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Accepted: Yes |
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Must be user-initiated, on click |
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Must include a "Mute" button
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Video: |
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Accepted: Yes, for IAB ad unit |
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May run as either auto-initiated and user-initiated video |
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Video must include "Play", "Pause", "Stop", and "Mute" buttons
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Controls: |
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Floating portion must include a "Close" button |
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Close button must be on a solid background and clearly visible
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Accepted File Types: |
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Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).
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Looping: |
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Accepted: No for floating protion |
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Accepted: Yes for standard IAB ad unit
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Lead Time: |
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Allow seven business days for testing and review
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Third Party Ad Serving Requirements: |
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Accepted, via Eyewonder. Fourth Party Serving not accepted.
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Alt Text: |
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30 characters max
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Additional Details: |
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Floating ad resolves to a standard ad unit |
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Ad must accommodate 800x600 monitor resolution (must not cause scrolling) |
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Each ad execution creative must be reviewed and approved by Disney Interactive Media Group Production
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