Walt Disney Internet Group: Media Kit: DISNEYCHANNEL.COM

IN-HOUSE RICH MEDIA ADS: DISNEY CHANNEL PEELBACK AD

		Dimensions:	View Example

		Teaser portion: 220x50 pixels

		Peelback portion: 700x700 pixels
		File Size:

		Teaser portion: 8K max

		Peelback portion: 60K max
		Audio:

		Accepted: Yes.

		Must be user-initiated, on click.

		Must include a "Mute" button on a solid background.
		Video:

		Accepted: No.
		Accepted File Types:

		Teaser portion: Gif. Must be built using the supplied Disney Channel Teaser template, found here: teaser.psd.

		Peelback portion: Flash (see General Flash Guidelines). Must be built using the Disney Channel Peelback template, found here: peelback_adtemplate_700x700.fla. The Peelback swf file will be pulled into another swf file; to avoid conflicts, please limit Actionscript and avoid the use of "_root" references.
		Looping:

		Accepted: Yes, no limit.
		Lead Time:

		Allow seven business days for testing and review.
		Third Party Ad Serving Requirements:

		Not Accepted - all ads must be locally served by Walt Disney Internet Group.
		Alt Text:

		30 characters max
		Additional Details:

		Initial animation during the auto-expand is capped at eight (8) seconds. Auto-expand is capped at once per user per calender day

		Flash files must be built with Flash 9.0 or below using ActionScript 2 or below.