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Dimensions: |
View Example |
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300x250
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File Size: |
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40K or less, Flash |
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40K or less, Gif/JPG
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For Vendor served assets only, Polite download file sizes allowed:
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- Initial download: 40k |
| - Secondary user-initiated: 500k |
- Secondary Auto-load: 500k; auto loading additional files must use Polite technology ("What is Polite Download").
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Audio: |
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Accepted: Yes. |
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Must be user-initiated, on click. |
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Must include a "Mute" button.
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Video: |
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Accepted: No.
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Accepted File Types: |
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Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).
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Looping: |
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Accepted: Yes (limited to 20 seconds and no more than three loops of animation)
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Lead Time: |
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Allow five business days for testing and review.
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Third Party Ad Serving Requirements: |
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Accepted: No - ad must be locally served by Disney Interactive Media Group.
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Alt Text: |
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30 characters max
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Additional Details: |
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Default experience must be provided for non-compliant browsers. |
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No expandable rich media allowed within 300x250 |
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Looping is limited to 20 seconds, and no more than three loops of animation |
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Dimensions: |
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924x250 (full expand size)
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924x50 Strip (non-expanding and back-up file required)
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File Size: |
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924x250 Strip Expand:
55K or less, Flash
55K or less, Gif/JPG
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924x50 back-up Strip:
40K or less, Flash
40K or less, Gif/JPG
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Audio: |
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Accepted: Yes. |
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Must be user-initiated, on click. |
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Must include a "Mute" button. |
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Note: Audio initiation must be its own action, if user ‘clicks to expand’ ad there must be a second control to initiate audio.
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Video: |
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Accepted: No.
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Controls: |
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Expand must include a "Close" button (vendor served assets only, does not apply to site-served assets - see additional details below) |
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Re-Expansion of 924x50 must be user-initiated, on-click.
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Accepted File Types: |
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Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).
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Looping: |
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Accepted: Yes (limited to 20 seconds and no more than three loops of animation)
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Lead Time: |
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Allow five business days for testing and review.
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Third Party Ad Serving Requirements: |
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No - ad must be locally served by Disney Interactive Media Group.
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Alt Text: |
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30 characters max
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Additional Details - Site served assets: |
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The top-Right 35x35 pixel area should not have text, buttons, or graphics. The area will be overlaid by the expand/close button, click here for information on adding the expand/close button
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Expand/collapse functionality is controlled by the site
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924x50 backup non-expanding strip required |
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Auto expand experience is limited to 8 seconds – on 9th second ad must ‘retract’ |
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Intro panel (auto-expand) is capped at once per user per day, any additional expands will be user-initiated. |
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Intro 924x250 may contain an "FSCommand" at the end of its timeline so that the animation does not get cut off. In order to set this up, the main timeline must be continuous (rather than contained on inner movie symbols), and the last frame must contain the following code:
FSCommand("close","true");
stop();
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To avoid creative revisions, this FSCommand call should be called after no longer than 8 seconds. The "stop()" command assures that the file does not loop, continually calling the fscommand. |
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If an FSCommand is not built into the Intro 924x250, a JavaScript timer will be used and due to the nature of JavaScript and webpage loading, we cannot ensure that the end of the animation will not be cut off. |
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Looping is limited to 20 seconds, and no more than three loops of animation.
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