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STANDARD AND IAB AD UNITS: HOMEPAGE AND SPORT INDEX SURROUND II    


STANDARD    

    Dimensions:
300x250

    File Size:
40K or less, Flash
40K or less, Gif/JPG
For Vendor served assets only, Polite download file sizes allowed:
- Initial download: 40k
- Secondary user-initiated: 500k
- Secondary Auto-load: 500k; auto loading additional files must use Polite technology ("What is Polite Download").

    Audio:
Accepted: Yes.
Must be user-initiated, on click.
Must include a "Mute" button.

    Video:
Accepted: Yes.
Must be user-initiated.
Video file must include "Play", "Pause", and "Mute" buttons.
File size cannot exceed 500K (vendor served assets only).

    Accepted File Types:
Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).

    Looping:
Accepted: Yes (limited to 20 seconds and no more than three loops of animation)

    Lead Time:
Allow five business days for testing and review.

    Third Party Ad Serving Requirements:
Accepted: Yes, from Atlas, Doubleclick, Eyeblaster, Eyewonder, Pointroll, and Unicast or ads may be locally served by Disney Interactive Media Group.

    Alt Text:
30 characters max

    Additional Details:
Default experience must be provided for non-compliant browsers.
No expandable rich media allowed within 300x250
Looping is limited to 20 seconds, and no more than three loops of animation


STRIP EXPAND    

    Dimensions:
924x250 (full expand size)
924x50 Strip (non-expanding and back-up file required)

    File Size:
924x250 Strip Expand:
55K or less, Flash
55K or less, Gif/JPG
924x50 back-up Strip:
40K or less, Flash
40K or less, Gif/JPG

    Audio:
Accepted: Yes.
Must be user-initiated, on click.
Must include a "Mute" button.
Note: Audio initiation must be its own action, if user ‘clicks to expand’ ad there must be a second control to initiate audio.

    Video:
Accepted: No.

    Controls:
Expand must include a "Close" button (vendor served assets only, does not apply to site-served assets - see additional details below)
Re-Expansion of 924x50 must be user-initiated, on-click.

    Accepted File Types:
Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).

    Looping:
Accepted: Yes (limited to 20 seconds and no more than three loops of animation)

    Lead Time:
Allow five business days for testing and review.

    Third Party Ad Serving Requirements:
Accepted: No - all ads must be locally served by Disney Interactive Media Group.

    Alt Text:
30 characters max

    Additional Details - Site-served assets:
The top-Right 35x35 pixel area should not have text, buttons, or graphics. The area will be overlaid by the expand/close button, click here for information on adding the expand/close button
Expand/collapse functionality is controlled by the site
924x50 backup non-expanding strip required
Auto expand experience is limited to 8 seconds – on 9th second ad must ‘retract’
Intro panel (auto-expand) is capped at once per user per day, any additional expands will be user-initiated.
Intro 924x250 may contain an "FSCommand" at the end of its timeline so that the animation does not get cut off. In order to set this up, the main timeline must be continuous (rather than contained on inner movie symbols), and the last frame must contain the following code:
FSCommand("close","true");
stop();
To avoid creative revisions, this FSCommand call should be called after no longer than 8 seconds. The "stop()" command assures that the file does not loop, continually calling the fscommand.
If an FSCommand is not built into the Intro 924x250, a JavaScript timer will be used and due to the nature of JavaScript and webpage loading, we cannot ensure that the end of the animation will not be cut off.
Only one unit can animate, if more than one asset is animated, creating a ‘concert’ experience approvals are required
Looping is limited to 20 seconds, and no more than three loops of animation

    Additional Details - Vendor served assets:
The top-Right 35x35 pixel area should not have text or graphics, this area needs to include the expand/close button for all units, click here for information on adding the expand/close button
Auto expand experience is limited to 8 seconds – on 9th second ad must ‘retract’
Additional Polite Download allowed for user-initiated expand (vendor served assets only): 500k
924x50 backup non-expanding strip required
Only one unit can animate, if more than one asset is animated, creating a ‘concert’ experience approvals are required
Looping is limited to 20 seconds, and no more than three loops of animation


STRIP (bottom)    

    Dimensions:
924x56

    File Size:
20K or less, Flash
20K or less, Gif/JPG

    Audio:
Accepted: No.

    Video:
Accepted: No.

    Accepted File Types:
Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).

    Looping:
Accepted: Yes (limited to 20 seconds and no more than three loops of animation)

    Lead Time:
Allow five business days for testing and review.

    Third Party Ad Serving Requirements:
Accepted: Yes, from Atlas, Doubleclick, Eyeblaster, Eyewonder, Pointroll, and Unicast or ads may be locally served by Disney Interactive Media Group

    Alt Text:
30 characters max

    Additional Details:
Only one unit can animate, if more than one asset is animated, creating a ‘concert’ experience approvals are required
Looping is limited to 20 seconds, and no more than three loops of animation