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STANDARD AND IAB AD UNITS: MOBILE WEB EXPANDABLE BANNER


    Dimensions:
300x250 (expanded)
300x50 (non-expanded)
Default 300x50 must be provided by client and served by Phluant

    File Size:
40K max (300x250 expand unit)
20K max (300x50 non-expand unit)
    Audio:
Accepted: No.
    Video:
Accepted: No.
    Controls:
Banner unit must include a call to action (e.g., "Tap to expand") and be user-initiated. No auto-expansion is allowed.
Expand panel must include a 25x25 pixel "close" button.
    Accepted File Types:
High quality, non-compressed JPEG
PNG, no transparency
Gif, Animated Gif
    Lead Time:
Allow five business days for production, testing, and review.
    Third Party Ad Serving Requirements:
Crisp and Phluant are only vendors approved for this ad format.
Crisp: available on Apple and Android only.
Phluant: available across Apple, Android, and RIM devices with OS v4.6 and above.
Third party tracking is allowed.
Clicks will only be tracked via third party, no WDIG click tracking is available.
    Additional Details:
This spec only applies to mobile web and does not pertain to applications.