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Sponsorship Bumper: |
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Duration: 5 second pre-content bumper |
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Bumper Assets Needed:
- voiceover copy "Feature name is brought to you by Sponsor's name,
optional tag line"
- EPS logo file and logo style guide (if available)
- Any special instructions
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Pre-Content Ad: |
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Duration: 10 or 15 seconds |
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Dimensions: dependent upon opportunity |
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File size:
Tape Submissions: N/A (All videos will be encoded by Walt Disney Internet Group. See details below.)
Digital Submissions - File size should not exceed 2GB
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Tape Submissions (Required): |
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All submissions must be clearly marked with the name of the client, product, and the length of the video. If a tape includes more than one element, the submission should contain a log that indicates the time code for each element on the cassette. |
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Tape Format: All submissions must be on Digital BetacamSP (preferred) or analog BetacamSP. |
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Video Levels: All active video should be between 7.5 and 100 IRE units. |
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Audio Channel Assignment: Audio must be on channels 1 and 2 only. Audio content on Channel 3 or Channel 4 will not be processed. Audio may be either stereo or dual mono (with mono tracks on both Channel 1 and Channel 2). |
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Please include a note specifying sponsor name and flight date along with your tape, as well as any special instructions |
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Third Party tracking URLs must incorporate a random number or time stamp |
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Time Code Requirements: Time code may either be Drop Frame or Non-Drop frame and clearly indicated on the cassette label.
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Please deliver assets to: |
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Please deliver assets to:
Attn: Justin Denk/ESPN Rev Operations
925 4th Avenue, Suite 1600
Seattle, WA 98104
(206)664-4000
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Please provide working URL link at the same time if commercial is to be made clickable.
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File Submissions: |
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Stream Type: MPEG-2 Program Stream or Quicktime (.mov) |
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Size: 720x480 or 640x480 |
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Aspect Ratio: 16x9 (preferred) or 4x3 |
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Frame Rate: 29.97 |
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Bitrate Type: Constant Bitrate |
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Video Bitrate(kbps): 6000 |
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Audio Bitrate(kbps): 224 |
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Sample Rate(kHz): 48 |
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Max file size: 2GB
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Advertising Content Regulations |
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ESPN will distribute only commercial material which is lawful and of the highest possible standards of excellence and in this regard you will comply with the following regulations in the preparation, writing and broadcasting of commercials. ESPN may refuse to distribute any commercial or any element thereof that, in ESPN's sole judgment: |
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Does not conform to these regulations or to ESPN's general practices and formats regarding commercials, as they may be modified from time to time; |
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Is not of a suitable artistic and technical quality; |
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May violate any rights of any person, firm or corporation; |
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Contains any false, unsubstantiated or unwarranted claims for any product or service, or makes any unauthenticated testimonials; |
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Advertises any habit-forming drug, tobacco product, distilled liquor, handgun or handgun ammunition; |
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Contains any material constituting or relating to a lottery, a contest of any kind in which the public is unfairly treated or any enterprise, service or product that tends to encourage, abet, assist, facilitate or promote illegal or legal gambling; |
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Makes any appeal for funds; |
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Contains any material that is defamatory, obscene, profane, vulgar, repulsive or offensive, either in theme or in treatment or that describes or depicts repellently any internal bodily functions or symptomatic results of internal conditions, or refers to matters that are not considered socially acceptable topics; |
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Contains any false or ambiguous statements or representations that may be misleading to the audience; |
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Includes any element of intellectual property without the owner's consent to such use, including but not limited to music, mechanical, performance and synchronization rights or gives rise to any other colorable claim of infringement, misappropriation or other form of unfair competition; |
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Disparages or libels any competitor or competitive products; or |
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Is or might be injurious or prejudicial to the interests of the public, ESPN or honest advertising and reputable business in general.
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Lead Time: |
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Allow five (5) business days for production, testing, and review.
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Third Party Ad Serving Requirements: |
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Not Accepted - all ads must be locally served by Walt Disney Internet Group.
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Additional Details: |
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ESPN.com reserves right of final approval on video submissions. |
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Creative may be updated, but must adhere to the following:
- Limited to one creative per day
- Schedule of creative rotation must be provided to ESPN 30 days previous to flight start
- Note: ESPN.com reserves right to decline multiple creative per flight, approval of multiple creative will be negotiated through ESPN
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Pre-roll opportunities are those targeted specifically to the homepage.
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