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STANDARD AND IAB AD UNITS: WIRELESS TEXT ALERTS


    Dimensions:
N/A
    File Size:
N/A
    Character Limit:
Scoring Alerts – 19 characters (including spaces)
News Alerts – 39 characters (including spaces)
    Audio:
Accepted: No.
    Accepted File Types:
N/A
    Lead Time:
Allow five business days for testing, and review.
    Third Party Ad Serving Requirements:
Not accepted - Text Alerts must be locally served by Disney Interactive Media Group
    Additional Details:
Options to include in Text Alerts:
- A link to a mobile webpage ("http://" count as characters) or click to call (phone number written out "8005551000")
- A branding tag (just text), example: Presented by …
- A reply-to mechanism such as “reply for more info” or a similar call to action that will result in a 160 character text response from the sponsor (ESPN hosts this functionality)
No third party 1x1 tracking or click command tracking allowed