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Polite download file size:
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- Initial download: 40k |
| - Secondary user-initiated: 2MB |
- Secondary auto-play: 500k; auto loading additional files must use Polite technology ("What is Polite Download").
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Must be user-initiated, on click. |
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Must include a "Mute button".
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May be user-initiated or auto-play; if auto-play video can not exceed 30 seconds. |
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Video must include "Play", "Pause", "Stop", and "Mute" buttons.
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Full Screen must be user-initiated on-click |
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Full Screen must include a "Close" button.
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Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).
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Accepted: Yes, for animation within standard IAB ad unit, video not allowed to loop.
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Seven business days before launch.
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Accepted, via Brightroll. Fourth Party Serving not accepted.
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Close button on Full Screen must be at least 45x20 pixels |
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Closure of Full Screen must return user to the page they were on previous to Full Screen click |
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Default experience must be provided for non-compliant browsers. |
