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Dimensions: |
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Floating Portion: Up to 400x400, or any ratio equaling no more than 160,000 square pixels (533x300, 450x355, etc.) |
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Resolving Unit: 728x90, 160x600, 300x250 must be a standard IAB ad unit
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File Size: |
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Floating Portion: 100k or less |
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Resolving Unit: 40k or less, Flash; 40k or less, Gif/JPG
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Polite download file size:
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- Initial download: 100k |
- Secondary user-initiated: 2MB
Additional files must use Polite technology ("What is Polite Download").
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Duration: |
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Floating Portion: Total of 20 second max.
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Audio: |
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Accepted: Yes for floating portion. |
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Must be user-initiated, on click. |
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Must include a "Mute button".
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Video: |
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Accepted: Yes. |
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May run as either auto-initiated and user-initiated video. |
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Video must include "Play", "Pause", "Stop", and "Mute" buttons.
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Positioning: |
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Must be positioned at bottom, left or right of page.
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Controls: |
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Floating portion must include a "Close" button. |
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Close button must be on a solid background and clearly visible.
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Accepted File Types: |
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Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).
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Looping: |
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Accepted: No for floating portion |
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Accepted: Yes for standard IAB ad unit
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Lead Time: |
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Seven business days before launch.
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Third Party Ad Serving Requirements: |
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Accepted, via Rovion. Fourth Party Serving not accepted.
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Alt Text: |
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30 characters max.
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Additional Details: |
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Floating ad resolves to a standard ad unit. |
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Audio, Video or Flash must be reviewed and approved by Walt Disney Internet Group. |
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Ad must accommodate 800x600 monitor resolution (must not cause scrolling). |
