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Dimensions: |
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300x250
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File Size: |
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40K or less, Flash |
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40K or less, Gif/JPG
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For Vendor served assets only, Polite download file sizes allowed:
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- Initial download: 40k |
| - Secondary user-initiated: 500k |
- Secondary Auto-load: 500k; auto loading additional files must use Polite technology ("What is Polite Download").
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Audio: |
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Accepted: Yes. |
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Must be user-initiated, on click. |
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Must include a "Mute" button.
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Video: |
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Accepted: Yes. |
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Must be user-initiated. |
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Video file must include "Play", "Pause", and "Mute" buttons. |
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File size cannot exceed 500K (vendor served assets only).
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Accepted File Types: |
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Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).
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Looping: |
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Accepted: Yes (limited to 20 seconds and no more than three loops of animation)
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Lead Time: |
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Allow five business days for testing and review.
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Third Party Ad Serving Requirements: |
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Accepted: Yes, from Unicast
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Alt Text: |
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30 characters max
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Additional Details: |
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No expandable rich media allowed within 300x250. |
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Looping is limited to 20 seconds, and no more than three loops of animation
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Any use of additional third party tracking, including survey or research scripts must be approved previous to start |
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Dimensions: |
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970x418 (full expand size) |
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970x66 Strip (non-expanding and back-up file required)
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File Size: |
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970x418 Strip Expand
- 55K or less, Flash
- 55K or less, Gif/JPG |
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970x66 back-up Strip
- 40K or less, Flash
- 40K or less, Gif/JPG |
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For Vendor served assets only, Polite download file sizes allowed:
- Initial download: 55K
- Secondary user-initiated: 250K
- Secondary auto-play: 250K; auto loading additional files must use Polite technology (see What is Polite Download)
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Audio: |
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Accepted: Yes |
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Must be user-initiated, on click |
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Must include a "Mute" button
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Note: Audio initiation must be its own action, if user 'clicks to expand' ad there must be a second control to initiate audio
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Video: |
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Accepted: No
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Controls: |
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Expand must include a "Close" button (vendor served assets only, does not apply to site-served assets - see additional details below) |
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Re-Expansion of 970x66 must be user-initiated, on-click
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Accepted File Types: |
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Gif, Animated Gif, JPG, Flash (see General Flash Guidelines)
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Looping: |
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Accepted: Yes
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Looping: |
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Accepted: Yes (limited to 20 seconds and no more than three loops of animation)
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Lead Time: |
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Allow five business days for testing and review
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Third Party Ad Serving Requirements: |
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Accepted: Yes, from Unicast
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Alt Text: |
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30 characters max
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Additional Details: |
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The top-Right 35x35 pixel area should not have text or graphics, this area needs to include the expand/close button for all units, click here for information on adding the expand/close button |
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Auto expand experience is limited to 8 seconds – on 9th second ad must ‘retract’ |
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970x66 backup non-expanding strip required |
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Looping is limited to 20 seconds, and no more than three loops of animation |
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Any use of additional third party tracking, including survey or research scripts must be approved previous to start
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