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THIRD PARTY RICH MEDIA ADS: POINTROLL FATBOY    


    Dimensions:
728x90, 160x600, 300x250
    File Size:
40K or less, Flash
30K or less, Gif/JPG
Polite download file size:
- Initial download: 40k
- Secondary user-initiated: 2MB
- Secondary auto-play: 500k; auto loading additional files must use Polite technology ("What is Polite Download").
    Expand Dimensions/Positioning:
 
Ad SizePanel Size Full Expand Size Alt Image Max File Size Initial Download File Size Max # of Panels Max Weight Per Panel Secondary (Polite) Download File Size Panel Expansion Direction
728x90 728x225 728x315 30k 40k 4 50k User-initiated: 2MB
Auto-play: 500k		 Below Banner
160x600 240x600 400x600 30k 40k 4 50k User-initiated: 2MB
Auto-play: 500k		 Left of Banner
300x250 200x250 500x250 30k 40k 4 50k User-initiated: 2MB
Auto-play: 500k		 Left of Banner


    Audio:
Accepted: Yes.
Must be user-initiated, on click.
Must include a "Mute" button.
    Video:
Accepted: Yes.
May be user-initiated or auto-play; if auto-play video can not exceed 30 seconds.
Video must include "Play", "Pause", "Stop", and "Mute" buttons.
    Controls:
Expand panels must be user-initiated.
Expand panels must include a "Close" button.
Expand panels must close on a "mouse-out" event.
    Accepted File Types:
Gif, Animated Gif, JPG, Flash (see General Flash Guidelines).
    Lead Time:
Allow seven business days for testing and review.
    Third Party Ad Serving Requirements:
Accepted, via Pointroll. Fourth Party Serving not accepted.
    Alt Text:
30 characters max
    Additional Details:
Default experience must be provided for non-compliant browsers.
    View Examples:
 Starbucks