TECHNOLOGY SUPPORT Disney Channel Guidelines     1:   Advertiser's advertising environment must be appropriate in the context of the Disney.com ("DOL") and Disney-branded sites ("DOL Sites") on which Advertiser's advertising content shall appear. The advertising environment includes the advertising content itself, the specific destination URL and, if applicable, interstitial and buffer or landing pages reached from such content. In addition to the content guidelines listed below, Advertisers must have a privacy policy that is clearly posted either on the landing page from the advertisement or on the Advertiser's home page. If the privacy policy is found only on the home page, there must be a link to the home page from the landing page. Where the Children's Online Privacy Protection Act ("COPPA") applies, Advertisers must take appropriate measures to ensure that they are COPPA compliant.       2: DOL must approve all advertising content prior to posting on the DOL Sites, in DOL's sole discretion. Once advertising content has been posted on the DOL Sites, DOL shall have the right to remove previously approved advertising content from the DOL Sites if DOL later determines that Advertiser's advertising does not meet DOL's standards or comply with DOL policies.       3: Below, without limitation, are the general content guidelines regarding advertising materials for DOL Sites; provided, however, nothing contained herein shall limit DOL's right to reject any advertisement at any time.     A: Advertising content that is inappropriate for all DOL Sites: Tobacco (cigarettes, cigars, pipes, chewing tobacco, etc. and except for anti-smoking campaigns approved by DOL) Guns (firearms, bullets, etc.) Illicit drugs (marijuana, etc. and except for anti-drug campaigns approved by DOL) Pornography (sex sites) Potentially slanderous or libelous content Vulgar language, proxies for vulgar language (X@#%!) Gambling (excluding legal state lotteries, sweepstakes and fantasy leagues) Misleading language (e.g. using the word "free" in the advertisement to describe a contest or sweepstakes prize) Unsubstantiated, false, or misleading claims Any advertising content that violates applicable laws, rules or regulations Liquor of any kind (hard, beer, wine) Adult-oriented prescription drugs (e.g. Viagra, etc.) Any prescription drugs, vitamins or dietary supplements (in areas of the DOL Sites primarily trafficked by children 12 and under) Graphic violence Contraceptives Death (funeral homes, mortuaries) Political Campaigns Ads for any movie competitive to Walt Disney Studios and Walt Disney Home Entertainment Ads for any 3rd party developed video game considered competitive to Disney Interactive Studios     B: Advertising content that may be considered inappropriate by DOL and will be reviewed on a case-by-case basis: Involves a direct business competitor of a DOL site Unreasonable or highly unlikely product or service claims Promotes a partnership with a movie competitive to Walt Disney Studios and Walt Disney Home Entertainment First-party developed video game titles     C: The advertising content must be clearly identifiable as an advertisement and may not be disguised as editorial content, as determined by DOL. Advertisers must fulfill the advertised offer as stated in the advertisement, including without limitation, not altering any offer periods, product offers or prices that are stated in the advertisement.     D: Where personal information is solicited on the Advertiser's landing page: Any collection of personal information must be in full compliance with all privacy laws, including COPPA where applicable. Advertiser must clearly explain to the guest how Advertiser will use the personal information collected. Advertiser must provide all guests with an alternate user experience that doesn't require submitting personal information. Advertiser will be required to include notification which remains on guest's screen for a minimum of 8 seconds while Advertiser's landing page is loading in the background. The interstitial must inform the guests that they are being sent to a site outside of DOL. DOL shall provide the interstitial unless Advertiser prefers to provide its own interstitial which has been approved by DOL. Advertiser must comply with all provisions of COPPA. DOL reserves the right to display notification messages, including but not limited to roll-over messaging, as it deems appropriate in order to disclose the commercial nature of an advertisement.     E: Use of Disney-branded assets require special consideration to preserve the integrity of Disney-owned intellectual property. Creative that falls within this category must conform to standards set by Disney management and shall be reviewed on a case-by-case basis     4: General In addition to these Disney Online Advertising Guidelines and Policies, the terms of the applicable Insertion Order, including the IAB Standard Terms And Conditions For Internet Advertising For Media Buys One Year or Less as amended by the DIMG IAB Addendum, and DIMG Technical Specifications outlined at http://mediakit.go.com, apply to each order.