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TECHNOLOGY SUPPORT Movies.com Guidelines    
 
 
    1: Effective as of January 1, 2006  
Advertiser’s advertising environment must be appropriate in the context of the Movies.com site. The advertising environment includes the advertising content itself, the specific destination URL and, if applicable, interstitial and buffer or landing pages reached from such content.  In addition to the content guidelines listed below, Advertisers must have a privacy policy that is clearly posted either on the landing page from the advertisement or on the Advertiser’s home page.  If the privacy policy is found only on the home page, there must be a link to the home page from the landing page.  Where the Children’s Online Privacy Protection Act (“COPPA”) applies, Advertisers must take appropriate measures to ensure that they are COPPA compliant.  
    2:
Movies.com must approve all advertising content prior to posting on the Movies.com Site, in Movies.com’s sole discretion. Once advertising content has been posted on the Movies.com Site, Movies.com shall have the right to remove previously approved advertising content from the Movies.com Site if Movies.com later determines that Advertiser’s advertising does not meet Movies.com’s standards or comply with Movies.com policies.  
    3:
Below, without limitation, are the general content guidelines regarding advertising materials for the Movies.com Site; provided, however, nothing contained herein shall limit Movies.com’s right to reject any advertisement at any time.  
    A: Advertising content that is inappropriate on the Movies.com site:
Tobacco (cigarettes, cigars, pipes, chewing tobacco, etc. and except for anti-smoking campaigns approved by DOL).  
Guns (firearms, bullets, etc.)  
Illicit drugs (marijuana, etc. and except for anti-drug campaigns approved by DOL )  
Pornography (sex sites)  
Potentially slanderous or libelous content  
Vulgar language, proxies for vulgar language (X@#%!)  
Gambling (excluding legal state lotteries, sweepstakes and fantasy leagues)  
Misleading language (e.g. using the word “free” in the advertisement to describe a contest or sweepstakes prize)  
Unsubstantiated, false, or misleading claims  
Any advertising content that violates applicable laws, rules or regulations  
    B: Advertising content that may be considered inappropriate by Movies.com command will be reviewed on a case-by-case basis:
Involves a direct business competitor of a DOL site  
Unreasonable or highly unlikely product or service claims  
    C: The advertising content must be clearly identifiable as an advertisement and may not be disguised as editorial content, as determined by Movies.com.
Advertisers must fulfill the advertised offer as stated in the advertisement, including without limitation, not altering any offer periods, product offers or prices that are stated in the advertisement.  
    D: Where personal information is solicited on the Advertiser’s landing page:
Any collection of personal information must be in full compliance with all privacy laws, including COPPA where applicable.  
Advertiser must clearly explain to the guest how Advertiser will use the personal information collected.  
Advertiser must provide all guests with an alternate user experience that doesn’t require submitting personal information.  
Advertiser will be required to include notification which remains on guest’s screen for a minimum of 8 seconds while Advertiser’s landing page is loading in the background. The interstitial must inform the guests that they are being sent to a site outside of Movies.com.  Movies.com shall provide the interstitial unless Advertiser prefers to provide its own interstitial which has been approved by Movies.com.  
Advertiser must comply with all provisions of COPPA.  
Movies.com reserves the right to display notification messages, including but not limited to roll-over messaging, as it deems appropriate in order to disclose the commercial nature of an advertisement.  
    E:
Use of Disney-branded assets require special consideration to preserve the integrity of Disney-owned intellectual property.  Creative that falls within this category must conform to standards set by Disney management and shall be reviewed on a case-by-case basis.  
    4:

In addition to these Movies.com Advertising Guidelines and Policies, the terms of the applicable Insertion Order, including the IAB Standard Terms And Conditions For Internet Advertising For Media Buys One Year or Less as amended by the WDIG IAB Addendum, and WDIG Technical Specifications outlined at http://mediakit.go.com, apply to each order.