The Roadblock is a premium sponsorship that offers full sponsorship of an entire page for 24 hours or longer.   On the Homepage, the sponsorship includes a Medium Rectangle, two Leaderboards in the middle and bottom of the page, and the premium Expandable Adhesion ad unit which always remains in view.  The Point-of-Entry occurs on whatever page the user lands. Both Story and Index pages include a Medium or Halfpage, a Leaderboard and an Expandable Adhesion.

Approved Vendor List:

  • Click to view our Approved Vendor list.
  • Please note that this is a living document, so check back regularly for updates. Because some platforms have exceptions and new endpoints are added frequently, this list does not guarantee the ability to serve all formats or ad types for every vendor.  Please ask your AE or Account Manager for the most-up-to-date information.
  • If you do not see your preferred vendor listed, please reach out to your AE or Account Manager who can assist you by submitting a New Vendor Request on your behalf.
  • For Brand Study, Attribution and Viewability vendors, please contact your AE or Account Manager for vendor approval and compliance with our Terms & Conditions.



Ad Specifications

Please allow three business days for testing and review

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
gif, jpg, png, swf
970x90, 728x90, 320x50 150K, 100K, 40K Polite download: N/A
User-initiated: N/A
gif, jpg, png, swf
300x250 100K Polite download: N/A
User-initiated: N/A
gif, HTML5, jpg, png, swf
300x600 150K Polite download: N/A
User-initiated: N/A
Large Adhesion (Expanded) 970x90 (970x250) 100K (150K) Polite download: N/A
User-initiated: N/A
Medium Adhesion (Expanded) 728x90 (728x200) 100K Polite download: N/A
User-initiated: N/A
Small Adhesion (Expanded) 320x50 (320x200) 40K (60K) Polite download: N/A
User-initiated: N/A
*All assets are required for display across various screen sizes and devices.

HTML5 Guidelines

First party hosted HTML5 creative must follow the below guidelines:

  • A single click-through URL
  • All third party click tracking must be built into HTML5 file
  • No additional interactive features aside from the click-through (no photo galleries, mouse-over interactions, etc)
  • Assets must be submitted as .zip folders containing all applicable files; one .zip folder per creative
  • File references in the HTML5 must use relative file paths
  • HTML5 creative must be “plug and play”—assets must be delivered in a state in which the main HTML5 file can be opened and function correctly. HTML5 creative which is not in a functioning state will be rejected
  • Total animation may not exceed 20 seconds and may contain no more than three loops of animation within the 20 second limit

Flash Guidelines

  • Flash SWF file needs to be exported as version 10.0 or below.
  • Hard coded URLs are not allowed
  • A default GIF will be served to browsers that do not have a compatible Flash Plug-In.
  • Frame Rate: 18 frames per second.
  • Third party served Flash ads must be have a wmode set to “opaque” in their object/embed code.
  • All creatives must be designed with a solid background color to avoid unwanted color conflicts with the displaying page.

ClickTags: ActionScript 2

Click-through functions must use the “Get URL” command. The action script code needed for the button layer in your Flash file should look exactly as it is below. Do not insert your URL where the “http:” is below.

on (release) {
   if (_level0.clicktag.substr(0,5) == "http:") {
     getURL(_level0.clicktag, "_blank");

ClickTags: ActionScript 3

The action script for the button layer in your Flash file should look exactly as it is below. Do not insert your URL where the “http:” is below.

myButton.addEventListener( MouseEvent.CLICK,function():void {
   if (root.loaderInfo.parameters.clicktag.substr(0,5)=="http:") {
     navigateToURL(new URLRequest(root.loaderInfo.parameters.clicktag), "_blank");


General Ad Guidelines

  • Site reserves the right of final approval on creative assets.
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content.
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border.
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit.
  • Ad units must have a linking URL that resolves to an active page.
  • All linking URLs must open in a new window.
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative.
  • ABC OTV’s ad server, FreeWheel, is IAB compliantSAS-70 certified, and Media Rating Council (MRC) accredited.