The Billboard is one of the IAB’s Rising Stars ad units–a 970×250 leaderboard-style unit which provides a large branded opportunity on the ABC.com homepage.

When served by a third party vendor, the Billboard can accommodate video and other interactive elements, providing a rich advertising experience.

Accepted On



Ad Specifications

Please allow five business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
gif, jpg, png, HTML5
970x250 50K Polite download: 1MB
User-initiated: 2MB


  • Please see IAB’s Billboard style guide: http://www.iab.net/media/file/IAB_Billboard_Style_Guide.pdf
  • Audio: Must be user-initiated on click and include a “Mute” button
  • Video: May be user-initiated or auto-play; if auto-play video cannot exceed 30 seconds
  • Video: Must include “Play” and “Stop” buttons

Additional Details

  • A default experience must be provided for non-compliant browsers
  • Site reserves right of final approval on creative assets

HTML5 Guidelines

First party hosted HTML5 creative must follow the below guidelines:

  • A single click-through URL.
  • All third party click tracking must be built into HTML5 file.
  • No additional interactive features aside from the click-through (no photo galleries, mouse-over interactions, etc).
  • Assets must be submitted as .zip folders containing all applicable files; one .zip folder per creative.
  • File references in the HTML5 must use relative file paths.
  • HTML5 creative must be “plug and play”—assets must be delivered in a state in which the main HTML5 file can be opened and function correctly. HTML5 creative which is not in a functioning state will be rejected.
  • Total auto-play animation may not exceed 30 seconds and may contain no more than three loops of animation within the 30 second limit.

General Guidelines

  • Site reserves the right of final approval on creative assets.
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content.
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border.
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit.
  • Ad units must have a linking URL that resolves to an active page.
  • All third party creative must open a new window.
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative.