Overview

The Homepage Roadblock opportunity for ABC.com is offered in three sponsorship tiers. Each tier is outlined on the following spec tabs.

Ad opportunities include:

  • Thin Banner Expandable or Billboard 970×250: Located below the main slideshow feature, the 970×66 ad unit expands upwards to 970×418, covering the slideshow content. Ad unit either auto-expands for eight seconds or expand is user-initiated on-click. Ad functionality is determined by sponsorship tier. The Billboard 970×250 unit is an IAB Rising Stars ad unit which may contain interactivity, including video.
  • Rectangle or Half Page Ad: In-Page ad units serves through the same ad location on the page, advertiser may provide either a 300×250 or 300×600 for this placement

Accepted On

Availability

Example

Ad Specifications: Tier 1

Please allow five business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
Thin Banner Expandable
gif, jpg, png, HTML5
970x66
Resolved Thin Banner
40K Polite download: N/A
User-initiated: N/A
N Y
Thin Banner Expandable
gif, jpg, png, HTML5
970x418
Auto Expand
60K Polite download: 250K
User-initiated: 250K
Y Y
Thin Banner Expandable
gif, jpg, png, HTML5
970x418
User-initiated expand
60K Polite download: N/A
User-initiated: 2MB
Y Y
Rectangle
or
Half Page Ad
gif, jpg, png, HTML5
300x250
or
300x600
40K Polite download: 500K
User-initiated: 2MB
Y Y

Controls: Tier 1

  • Thin Banner: May auto-expand for 8 seconds, must collapse on 9th second
  • Thin Banner: Auto-expand capped at 1x per user/day
  • Thin Banner: Subsequent expands must be user-initiated on click
  • Thin Banner: A close button must be present at all times to allow the site visitor full control over the ad experience
  • Audio: Must be user-initiated on click and include a “Mute” button
  • Video: May be user-initiated or auto-play; if auto-play video cannot exceed 30 seconds
  • Video: Must include “Play” and “Stop” buttons

Additional Details: Tier 1

  • For ads served in-house:
    • Polite download file allowance does not apply to creative served in-house
    • The top-right 35×35 pixel area will be overlaid by the expand/close button via the ad template
    • Expand/collapse functionality is controlled by the site through ad template
  • The 300×250 and 300×600 serve to the same ad location, advertiser must select which unit to provide for the sponsorship
  • A default experience must be provided for non-compliant browsers
  • Site reserves right of final approval on creative assets

Ad Specifications: Tier 2

Please allow five business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
Billboard
gif, jpg, png, HTML5
970x250 50K Polite download: 1MB
User-initiated: 2MB
Y Y
Rectangle
or
Half Page Ad
gif, jpg, png, HTML5
300x250
or
300x600
40K Polite download: 500K
User-initiated: 2MB
Y Y

Controls: Tier 2

  • Billboard: Must include a “Close” button in the upper/right corner
  • Billboard: Must include a “Show Ad” button when the ad is in the closed state
  • Billboard: Please see IAB’s Billboard style guide: http://www.iab.net/media/file/IAB_Billboard_Style_Guide.pdf
  • Audio: Must be user-initiated on click and include a “Mute” button
  • Video: May be user-initiated or auto-play; if auto-play video cannot exceed 30 seconds
  • Video: Must include “Play” and “Stop” buttons

Additional Details: Tier 2

  • For ads served in-house:
    • Polite download file allowance does not apply to creative served in-house
    • The top-right 100×30 pixel area will be overlaid by the expand/close button via the ad template
    • Expand/collapse functionality is controlled by the site through ad template
  • The 300×250 and 300×600 serve to the same ad location, advertiser must select which unit to provide for the sponsorship
  • A default experience must be provided for non-compliant browsers
  • Site reserves right of final approval on creative assets

Ad Specifications: Tier 3

Please allow five business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
Rectangle
or
Half Page Ad
gif, jpg, png, HTML5
300x250
or
300x600
40K Polite download: 500K
User-initiated: 2MB
Y Y

HTML5 Guidelines

First party hosted HTML5 creative must follow the below guidelines:

  • A single click-through URL
  • All third party click tracking must be built into HTML5 file
  • No additional interactive features aside from the click-through (no photo galleries, mouse-over interactions, etc)
  • Assets must be submitted as .zip folders containing all applicable files; one .zip folder per creative
  • File references in the HTML5 must use relative file paths
  • HTML5 creative must be “plug and play”—assets must be delivered in a state in which the main HTML5 file can be opened and function correctly. HTML5 creative which is not in a functioning state will be rejected
  • Total animation may not exceed 20 seconds and may contain no more than three loops of animation within the 20 second limit

General Guidelines

  • Site reserves the right of final approval on creative assets
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit
  • Ad units must have a linking URL that resolves to an active page
  • All third party creative must open a new window
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative