The Disney Connected TV (Roku) ad units provide advertisers a branding opportunity on Disney’s exclusive Roku channel. Once the guest enters the channel, they receive Pre-roll videos and display units during their content experience. The Connected TV (Roku) ad opportunity includes the following ad sizes:

  • Video
  • 160×600 Skyscraper
  • 300×250 Overlay



Ad Specifications

Please allow three business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
160x600 40K Polite download: N/A
User-initiated: N/A
300x250 40K Polite download: N/A
User-initiated: N/A
1280x720 100K Polite download: N/A
User-initiated: N/A

Additional Details

Skyscraper – 160×600

  • Ad unit is not clickable
  • Call to action must be appropriate for TV (“Text WIN to Disney for more” or “Check local listings”)
  • Ad unit is visible for 5 seconds during video loading screen


  • Ad unit may click through to a custom slide show (see Slide specs below)
    • If clicking through to a custom slide show, call to action must be appropriate for TV (“find out more”, “click here” but not “visit the site” or “rollover”)
  • Text must be readable on a TV
  • Ad unit overlays video content in the lower-right corner of the screen.
  • The upper-left corner (apx 150×150) of the 300×250 overlay must be transparent. To properly integrate with the video content, the creative can be designed as a “reverse-L” design or a bottom-right aligned 180×150 or 300×100. This leaves the upper left corner transparent and does not intrude on the video content.

Slideshow – 1280×720

  • Slideshow must be hosted independently of other display units and served via XML
  • Please see Development Details tab for required Slideshow XML formatting
  • Slideshow can only be launched from one of the Overlay ad units
  • No animation, hotspots, or interactivity other than next and back
  • Required: 1280×720
  • Recommended: Additional SD version(s) at 720×480
    • If no SD version created, the HD version may be resized with letterboxing to fit
  • For 1280×720 resolution, the safe area is the 1152×648 area in the center (For 720×480, use 648×432)
  • Stay within the TV Safe area for all text and critical imagery
  • Consider font size and color for TV, particularly for SD screens
  • If using more than one slide, you may include navigation hints (ie. arrows) to inform the user there is more than just the first slide. The behavior is as follows:
    • Up always exits the slideshow, returning to where it was launched
    • Down has no action
    • Left from the first slide exits the slideshow, on any other slide moves back one slide
    • Right and OK from the last slide exit the slideshow, on any other slide moves forward one slide

Video Specifications

Please allow five business days for encoding, testing, and review.

File Size

  • N/A (All videos will be encoded by Walt Disney Internet Group. See details below.)


  • 30 seconds or less

Digital Submissions (Preferred)

  • All digital video files must have a screen size of 720p (1280×720) or 1080p (1920×1080)


  • Accepted on a case by case basis
  • video format must be .MP4

Additional Details

  • Disney Online reserves right of final approval on video submissions
  • All video submission needs to be legally cleared for use
  • TV screens and computer screens differ in canvas size, aspect ratio, safe areas, resolution, cropping and pixel shape.
  • Video unit is not clickable
  • Rotating creative must be the same length or multiple tags must be provided
  • When designing for TV screens, you should:
    • Avoid highly saturated and very bright colors
    • Make UI elements slightly larger, specifically:
      • Keep the sections of the screen over-sized
      • Add more padding to your elements
    • Take advantage of the wide screen

Development Details

The slide show must be hosted independently from the display units. An XML file must be created to contain the slideshow images and related metadata. That XML file must be pushed live and the URL to the XML file submitted with the display units to be ingested into Doubleclick. (this URL becomes the target of the display unit in place of a traditional website URL)

XML Sample, single slide



  • “action” and “type” always use the values shown
  • trackingAdCollection should contain a text string to identify the campaign, this will be used in Omniture tracking
  • trackingAdName should contain a text string to describe that particular slide. If only one slide is used, the value “slide” should be used. This is also for Omniture
  • sdImageURL and hdImageURL contain links to the image assets

XML Sample, multiple slides

<adUnit action="AD_SELECTED" type="FULLSCREEN" trackingAdCollection="dc_firstlook" trackingAdName="slide1" sdImageUrl=" >
<adUnit action="AD_SELECTED" type="FULLSCREEN" trackingAdCollection="dc_firstlook" trackingAdName="slide2" sdImageUrl=" >
<adUnit action="AD_SELECTED" type="FULLSCREEN" trackingAdCollection="dc_firstlook" trackingAdName="slide3" sdImageUrl=" >
<adUnit action="AD_SELECTED" type="FULLSCREEN" trackingAdCollection="dc_firstlook" trackingAdName="slide4" sdImageUrl=" >
<adUnit action="AD_SELECTED" type="FULLSCREEN" trackingAdCollection="dc_firstlook" trackingAdName="slide5" sdImageUrl=" >

Notes, for multi slide slideshows, the same notes as above apply except:

  • Each “adUnit” node is nested in the preceding one, leading to the closing “” tags appearing together at the end of the XML
  • You must repeat the trackingAdCollection value on each slide, but keep that value consistent, only vary the trackingAdName
  • trackingAdName should be serially numbered to identify each slide, ie. “slide1” “slide2” “slide3”

The total asset deliverable may be as few as three files: two images and one XML.

General Guidelines

  • Site reserves the right of final approval on creative assets.
  • All ad content must comply with The Walt Disney Company’s “WDIG Ad Guidelines”.
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content.
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative.