Overview

DisneyNOW Digital serves standard ad units that are part of the IAB’s Universal Ad Package. Standard ads are comprised of industry standard files (gif, jpg, png, swf). These ad units are available across all DisneyNOW Digital sites and reach a broad audience.

Standard ads are accepted in the following sizes:

  • 970×90
  • 300×250

Ad Specifications

Please allow five business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
Leaderboard 
gif, jpg, png, swf
970x90 40K Polite download: N/A 
User-initiated: N/A
N Y
Rectangle
gif, jpg, png, swf
300x250 40K Polite download: N/A 
User-initiated: N/A
N Y

ClickTags: ActionScript 2

Click-through functions must use the “Get URL” command. The action script code needed for the button layer in your Flash file should look exactly as it is below. Do not insert your URL where the “http:” is below.

on (release) {
  if (_level0.clicktag.substr(0,5) == "http:") {
    getURL(_level0.clicktag, "_blank");
  }
}

ClickTags: ActionScript 3

The action script for the button layer in your Flash file should look exactly as it is below. Do not insert your URL where the “http:” is below.

myButton.addEventListener( MouseEvent.CLICK, function():void {
  if (root.loaderInfo.parameters.clicktag.substr(0,5)=="http:") {
    navigateToURL(new URLRequest(root.loaderInfo.parameters.clicktag), "_blank");
  }
});

General Guidelines

  • Site requires pre-approval of all creative assets
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit
  • Ad units that click out require Disney pre-approval and must have a linking URL that resolves to an active page
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative