Overview

Long-Form and Short- Form video includes Preroll and Midroll ads.

Availability

Please note that web inventory is available only on the following sites

Example

Ad Specifications: Site Served Video

Please allow five business days for testing and review.

Supported Platforms

Mobile Tablet Desktop Connected Devices

Duration

  • 30 seconds maximum, 15 seconds minimum; video exceeding 30 seconds subject to approval

Video Submission and Encoding Specs

  • DisneyNOW Digital Media Mezzanine File Format requirements
  • It is our intent to provide the highest possible experience to the consumer for both content and advertisements. As such, we ask that all file based deliveries follow the following guidelines:
    1. HD is preferred over SD. If an HD asset is available please provide this format.
    2. Please provide the highest quality digital master QuickTime file available within the technical specifications below. If your asset does not meet the technical requirements, do not convert your file to fit the specifications. Instead return to your digital master or tape and recreate the QuickTime mezzanine file.
    3. Video must be broadcast quality and void of any visible compression artifacts.
    4. Audio must be stereo, in sync with video and void of any distortion.
    5. Files must be in QuickTime format (specs below) with all file names ending in .mov.
  • QuickTime Mezzanine File Specifications
  • High Definition QuickTime (MOV)
    • Video Dimensions: 1920×1080 or 1280×720
    • Video Display Aspect Ratio: 16×9
    • Video Pixel Aspect Ratio: Square (1.0)
    • Video Frame Rate: 23.98 or 29.97, native frame rate only, do not adapt or convert
    • No “pillar box” allowed
    • Video Scanning Method: Progressive ONLY
    • Video Codecs Accepted
      • ProRes HQ in MOV container
        h264 (50mbps at Main Profile @ Main Level, 4:2:0 color space) codec in MOV
        MP4 container
    • Audio: Stereo PCM 48khz, 16 or 24 bit
    • Audio Codecs Accepted:
      • Uncompressed
        AAC: 192kbps or higher
        MP3: 192kbps or higher
    • Other:
      • No letterboxing or pillarboxing
        :15 or :30 duration
        10GB max file size
        No slates, countdowns, or leaders

Ad Specifications: VAST

Please allow seven business days for testing and review.

Supported Platforms

Mobile Tablet Desktop Connected Devices

VAST Version Support

2.0

Video Asset Specs

Each VAST tag should include the following two video renditions

Low Resolution Rendition:

  • Dimensions: 1280×720
  • Format: MPEG4 (MP4)
  • Duration: 15, 30 seconds (one duration per tag)
  • Optimal Bitrate: 1000kbps
  • Frame rate: 23.98 or 29.97 frames/second

High Resolution Rendition:

  • Dimensions: 1920×1080 or 1280×720
  • Format: MPEG4 (MP4), QuickTime (MOV)
  • Duration: 15, 30 seconds (one duration per tag)
  • Optimal Bitrate: 15000kbps
  • Frame rate: 23.98 or 29.97 frames/second
  • “Pillar box” is not allowed

VAST Tracking Acceptance

  • Impression
  • Quartile: 25%, 50%, 75%, 100%

Clicks

  • Please vet all click through links through your Disney sales account rep as they will need to be reviewed by our Disney legal team for COPPA/CARU compliance prior to launch or click through link swap
  • All tags will also need to be submitted through your Disney sales account rep for COPPA/CARU privacy review as any additional tracking beyond impressions, quartiles, and clicks will only be allowed if approved by privacy, is COPPA compliant, and come from a vendor in which we have a privacy/data agreement signed between Disney and that vendor.

Additional VAST Specs

Ad Specifications: VPAID

Please allow seven business days for testing and review.

Supported Platforms

Mobile Tablet Desktop Connected Devices
IMPORTANT: Only accepted in On-Demand content

VPAID Version Support: 2.0

IMPORTANT: All VPAID ads subject to testing and approval, and require a minimum seven days lead-time.

VPAID Creative Events Support

  • AdLoaded
  • AdStarted
  • AdVideoFirstQuartile
  • AdVideoMidpoint
  • AdVideoThirdQuartile
  • AdVideoComplete
  • AdClickThru
  • AdPaused
  • AdPlaying
  • AdStopped
  • AdLinearChange
  • AdDurationChange
  • AdRemantingTimeChange
  • AdVolumeChange

Ad Specifications: Interactive Video

Please allow seven business days for testing and review.

Supported Platform

Mobile Tablet Desktop Connected Devices
IMPORTANT: Only accepted in On-Demand content

File Format

  • HTML5/JS

Dimensions

  • 1280×720
  • Please note: The bottom 45 pixels of the ad space are covered by player controls; please keep any logos or text out of that space to avoid conflicts.

Frame Rate

  • 24 FPS

Dimensions

To ensure proper dimensions when loaded into the application the first frame should contain an element that is exactly 1280×720 pixels.

Canvas Area

Elements must be kept within the 1280×720 pixel canvas area. Elements outside the boundaries of the stage – such as masks – can cause unpredictable results when loaded into the application.

Video

Format
Please note that it is best practice to also provide a QuickTime (MOV) file in the specs below:

  • Video Dimensions: 1280×720
  • Video Aspect Ratio: 16×9
  • Video Frame Rate: 23.98, 29.97 or 59.94

Audio
Audio volume should not exceed the volume of the content. Audio levels should average -12db on a digital VU meter and should not exceed 6 db.

Embedding
Embedding large media – video and long audio – directly into Interactive Ad is strongly discouraged. It is recommended that media be encoding into an external file to be loaded by the Interactive Ad.

  • Interactive Ad kept smaller, loads quickly, and more immediately engages user
  • Interactive Ad can begin playing media while media is downloading

File Size

Interactive Ad files should be kept under 400 K. It is recommended that Interactive Ads and external assets larger than 150kb incorporate a loading screen.

Frame-Rate

When loaded into the application, all Interactive Ads are rendered at the 20 FPS. Problems can occur if the Interactive Ad was not designed to run at the same frame-rate.

  • Interactive Ads w/ smaller native frame-rates will render more quickly than designed
  • Interactive Ads w/ larger native frame-rates will render more slowly than designed

Persistent Visual

Ads should end w/ visual content that endures longer than the ad break. Ads should not fade to black.