The In-App Full Screen Game Loader provides advertisers a branding opportunity on Disney’s various mobile apps. The In-App Full Screen Game Loader is displayed to a variety of devices and is available on a number of Disney apps including Where’s My Water, Where’s My Perry and Hidden Worlds. The ad size varries by device: 320×480 (smartphone – portrait), 480×320 (smartphone – landscape), 768×1024 (tablet – portrait), 1024×768 (tablet – landscape).

The In-App Full Screen Game Loader is visible during the screen load for 3-5 seconds each time a user boots up the game.

Accepted On

Disney Apps



Ad Specifications

Please allow five business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
Full Screen Game Loader
png, jpg,gif
320x480 (smartphone - portrait), 480x320 (smartphone - landscape), 768x1024 (tablet - portrait), 1024x768 (tablet - landscape) 30K (phone), 40K (tablet) Polite download: N/A
User-initiated: N/A

Additional Details

  • Full Screen Game Loaders are static and not clickable.
  • Ad is visible for 3-5 seconds during screen load and then auto-forwarded to homescreen
  • Upper right or left of the ad will be overlayed with a Close “(x)” button through the ad system
  • 1×1 impression tracking accepted. All billing must be based on first party tracking.
  • Site reserves right of final approval on creative assets

General Guidelines

  • Site reserves the right of final approval on creative assets.
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content.
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border.
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit.
  • Ad units must have a linking URL that resolves to an active page.
  • All Flash and third party creative must open a new window.
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative.