The In-App Rich Media Banner provides advertisers a branding opportunity on Disney’s various mobile apps. The In-App Rich Media Banner is displayed to a variety of devices and is available on a number of Disney apps including Where’s My Water, Where’s My Perry and Hidden Worlds. The ad size is 320×50.

The In-App Rich Media Banner can click through to a sponsor’s mobile site or sponsor’s landing page.

Accepted On

Disney Apps



Ad Specifications

Please allow ten business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
Mobile Banner
jpg, png, gif
320x50, expands upwards to 320x480 for portrait, 480x320 for landscape 30K User-initiated: 2MB N Y
Tablet Banner
jpg, png, gif
728x90, expands upwards to 768x1024 for portrait, 1024x768 for landscape 40K User-initiated: 2MB N Y

Additional Details

  • Ad expansion must be user-initiated. No auto-expand units accepted.
  • Animation duration must be 15 seconds or less.
  • Designated URL should not call for an external browser so users remain within the app
  • MRAID and ORMMA Level 1 compliant ad tags required
  • Once expanded, a close “[x]” button needs to be visible on top left corner to allow users to exit the page
  • Preferred to host 3rd party ad tag. If Disney hosts actual file, all files need to be contained as one unit.
  • 1×1 impression tracking accepted. All billing must be based on first party tracking.
  • Site reserves right of final approval on creative assets

General Guidelines

  • Site reserves the right of final approval on creative assets.
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content.
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border.
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit.
  • Ad units must have a linking URL that resolves to an active page.
  • All Flash and third party creative must open a new window.
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative.