The In-App Banner provides advertisers a branding opportunity on Disney’s various mobile apps. The In-App banner is displayed to a variety of devices and is available on a number of Disney apps including Where’s My Water and Where’s My Perry. The ad size is 320×50 on mobile handsets and 728×90 on tablets.

The In-App Banner can click through to a sponsor’s mobile site or sponsor’s landing page.

Accepted On

Disney Apps



Ad Specifications

Please allow five business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
Mobile Banner
jpg, png, gif
320x50 30K Polite download: N/A
User-initiated: N/A
Tablet Banner
jpg, png, gif
728x90 40K User-initiated: 2MB N Y

Additional Details

  • Static or animated images accepted. Animation duration must be 15 seconds or less
  • Designated URL should not call for an external browser so users remain within the app
  • No support for frames
  • Site reserves right of final approval on creative assets
  • Approved third party vendors: Crisp and Celtra

General Guidelines

  • Site reserves the right of final approval on creative assets.
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content.
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border.
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit.
  • Ad units must have a linking URL that resolves to an active page.
  • All Flash and third party creative must open a new window.
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative.