The Mobile Standard Units (Mobile Banner and Tablet Leaderboard) ads provide advertisers a branding opportunity on Disney’s mobile websites.

The Mobile Standard Units can click through to a sponsor’s mobile site or sponsor’s landing page.

Accepted On



Ad Specifications

Please allow five business days for testing and review.

Assets Dimensions File Size
Initial Secondary
Audio/Video 3rd Party 1x1
Mobile Banner
gif, HTML5, jpg, png
320x50 50K Polite download: N/A
User-initiated: N/A
Tablet Leaderboard - Disney
jpg, HTML5, png, gif
728x90 200K Polite download: N/A
User-initiated: N/A

Additional Details

  • If submitting a jpg, please send a high quality, non-compressed file
  • If submitting a png, please send a file with no transparency
  • JavaScript, iframe and HTML5 tags accepted by approved vendors
  • Site reserves right of final approval on creative assets
  • Ad sequencing is unavailable for mobile ad units

General Guidelines

  • Site reserves the right of final approval on creative assets.
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content.
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border.
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit.
  • Ad units must have a linking URL that resolves to an active page.
  • All Flash and third party creative must open a new window.
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative.