The Video Player Ad opportunity, also commonly referred to as PreRoll, is a video ad that serves in the site player. The video ad is immediately followed by site video content. Maximum duration of video ads is :30 seconds and shorter durations are also accepted.

The video ad supports click-through to the sponsor’s site and in most cases a companion ad may be served in conjunction with the ad unit. Clicking on the video ad does not affect play of ad or content video. All controls for the Video Player Ad are handled through the site’s video player companion ad.

Accepted On



Ad Specifications

Please allow five business days for encoding, testing, and review.

File Size

  • 512MB maximum (All videos will be encoded by Walt Disney Internet Group. See details below.)


  • 30 seconds, 15 seconds, or 10 seconds

Digital Submissions (Preferred)

All digital video files must have a screen size of 512×288 or higher.

Preferred Format (SD)

  • DV(25) video with uncompressed 48khz stereo audio at 16 or 24 bit sampling rate. 512×288 for SD (Anamorphic if 16×9)

HD Files

  • We can use most Quicktime compatible High Definition source provided as a digital file.
  • Quicktime compatible HD codecs may include:
    Uncompressed 10 bit
    DVC Pro-HD
    High-quality H.264/AAC (.mov, .mp4)

Acceptable QuickTime Files

  • DV(25) video with uncompressed 48khz stereo audio at 16 or 24 bit sampling rate. 512×288 for SD (Anamorphic if 16×9)
  • 8 bit or 10bit Uncompressed Video with 48khz stereo audio at 16 or 24 bit sampling rate. 512×288 for SD (Anamorphic if 16×9)
  • H.264 (mpeg 4 , part 10) video( 2500 kbps min.) with stereo AAC audio (128 kbps min.) at 44.1khz. Data rate must be 2200kbps minimum. (.mp4, .m4v, .mov)

Acceptable AVI Files

  • DV video with uncompressed 48khz stereo audio at 16 bit sampling rate.
  • Uncompressed AVI with uncompressed stereo audio at 16 bits.

Acceptable Windows Media Files

  • Hi-Def WMV files may be accepted, minimum screen resolution is 640×480. Audio must be stereo 44.1khz. 2500 kbps bitrate min.

Examples of Unacceptable Files

  • Note: this is a partial list based on recent files that have been rejected.
  • Quicktime video files using Sorenson, Cinepak, or H.263 codecs.
  • Flash Video files (.flv)
  • Real Media files of any kind (.ram, .rm)
  • AVI files with MP3 audio
  • DIVX or XVID files.

Additional Details

  • Disney Online reserves right of final approval on video submissions
  • All video submission needs to be legally cleared for use online
  • Please do not include meta data/slate for each segment as they cannot be removed by Disney

General Guidelines

  • Site reserves the right of final approval on creative assets.
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content. Advertisers must be clearly identified by name in at least one frame of the advertising content.
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border.
  • All advertisers must have a privacy policy, no more than (one) 1 click from the linking page to the Ad unit.
  • Ad units must have a linking URL that resolves to an active page.
  • All Flash and third party creative must open a new window.
  • Placeholder or non-final ad content will not be considered as “proxies” for final creative.